Insights·November 11, 2026

CapCut Pricing 2026: Free, Pro, Ultra and Teams

CapCut pricing in 2026: what Free, Pro, Ultra and Teams cost, how much AI video each plan buys, and the commercial use rules most brands miss.

Matthias Steffens

CapCut pricing in 2026 starts at free. The paid plans are Pro, Ultra and Teams, and what you pay depends on where and how you buy: on November 11, 2026, CapCut's web pricing page showed Pro at €23.99 a month, Ultra at €68 and Teams at €14.99 per seat for Germany, while Apple's US App Store listed Pro at $19.99 a month and a Standard plan at $9.99.

Sources: CapCut's pricing page as displayed for Germany and Apple's US App Store listing for CapCut, both checked November 11, 2026. CapCut notes that displayed prices are for reference and that final prices, taxes and offers appear after you sign in.

Key takeaways

• Pro's credits generate at most 240 seconds of 720p AI video a month with Seedance 2.0 Mini, about eight 30-second clips; Ultra raises that to 1,700 seconds for €68.
• Billing yearly saves 31% on Pro but only 5% on Ultra, and a Teams seat billed yearly is the cheapest way to buy AI credits, at €7.14 per 1,000.
• CapCut's Sounds are for personal use only and its Commercial Sounds are cleared only for CapCut and TikTok, so Meta and YouTube ads need separately licensed music.
• CapCut's terms grant it a perpetual, worldwide license to your uploads and treat all of them as non-confidential, so unreleased brand footage does not belong there.

Why is CapCut pricing different for different people?

Because CapCut does not have one global price. Its help article on how much CapCut Pro costs, updated September 23, 2026, says the price depends on your region, your device and current promotions. The same plan can cost a different amount in the iPhone app, in the desktop app and on the web.

On mobile, iOS and Android subscriptions run through the Apple App Store or Google Play at the store's price for your country, while subscribing directly through the website shows CapCut's web prices. App Store vs website prices and regional pricing can differ, so a Pro subscription may still cost more in one place than in another: check both the app and the website before you subscribe.

The plans themselves changed in spring 2026. According to CapCut's note on the pricing change, Pro was upgraded, AI credits rose from 550 to 1,200 a month and cloud storage from 100 GB to 1 TB, and the old Pro price was withdrawn for new subscribers. A cheaper Standard plan launched for everyday editing. In November, the web page we checked showed Pro with 1,400 monthly credits and no Standard, while the US App Store still sold it.

CapCut explains higher prices with upgraded plans that add editing tools, assets and cloud storage. The subscriptions are a big business: Appfigures estimated that CapCut's paying users generated more than $60 million in net revenue in September 2025 alone, after app store fees. Current subscribers can relax for now: CapCut's article on renewal prices, dated April 8, 2026, says there are no plans to raise renewal prices and that any change will be announced in advance.

Teams follows its own rules. CapCut's article on the price of CapCut Teams says the price varies by region, number of seats and billing cycle, that yearly billing typically saves about 20%, and that Teams cannot be bought or managed in the mobile apps. The web price we saw implied a bigger saving than that.

What does a year of CapCut actually cost?

Billing yearly changes the price more than the plan name does. Here is what the web prices we checked add up to over twelve months:

• Pro: €23.99 a month is €287.88 a year. The yearly plan costs €199.99, a saving of €87.89 or 31%.
• Ultra: €68 a month is €816 a year. The yearly plan costs €779, a saving of only €37 or 5%.
• Teams: €14.99 per seat a month is €179.88 a year. The yearly price of €120 per seat saves 33%, and the page starts at two seats.

In the US App Store, Pro at $19.99 a month comes to $239.88 a year, and Standard at $9.99 to $119.88.

What does an AI credit cost on each plan?

If you use CapCut's AI features heavily, the price per AI credit matters more than the plan price. Credits pay for generation, for example video from Seedance models, which CapCut prices per second of output. Divide each plan's price by its monthly credits and the order changes completely:

Pro billed monthly is the most expensive way to buy credits, at €17.14 per 1,000. Ultra brings that down to about €9, and a Teams seat billed yearly to €7.14, less than half of Pro monthly. Two people who both need AI credits pay less on two Teams seats billed yearly (€240) than on two Pro plans billed yearly (€399.98), and get the brand kit on top.

Is CapCut free for commercial use?

Partly. Your own footage is yours to use in ads, but much of what CapCut adds to a video comes with a license that is limited to personal use. The rules sit in the CapCut Materials License Agreement, last updated January 22, 2026, and they matter for every brand that runs CapCut edits as paid ads:

• Templates, effects, stickers and other materials come in two kinds. Non-commercial Use Materials are for personal use only. Dual Use Materials carry a mark such as "commercial use" in CapCut and may be used for limited commercial purposes, including online advertising, but never on merchandise.
• Sounds, the main music library, are for personal entertainment only. The agreement is explicit:

You shouldn't use a Sound for any commercial purpose–including associating the music with, or promoting, a brand or business–unless you have obtained the necessary rights to use the music in that manner.

• Commercial Sounds, a separate library for brands and advertisers, are cleared only for CapCut, TikTok and TikTok for Business. Using one in a Meta or YouTube ad requires a separate license from the rights holders.

US users fall under a separate US version of the agreement, so check yours before you clear a campaign. For Meta ads, the practical rule is simple: your own footage, materials with the commercial mark, and music you have licensed yourself. For creator footage, our guide to UGC ads covers what a creator contract should include.

What rights does CapCut get to your uploads?

The other half of commercial use is the footage you bring. CapCut's Terms of Service for all users, last updated April 15, 2026, say that CapCut does not own your content. But uploading grants CapCut and its affiliates a non-exclusive, royalty-free, transferable, sub-licensable, perpetual and worldwide license to use it for operating, developing and providing the services, subject to your settings, plus a license to your username, image and likeness to name you as the source, including in sponsored content. Some countries have supplemental terms.

For brands, one sentence matters most: "All User Content will be considered non-confidential." Unreleased product shots, embargoed launch footage and client material under an NDA do not belong in a tool whose terms treat every upload that way. When a June 2025 update to the terms drew criticism from creators, CapCut told TechRadar that the license section had not changed and applies only to the extent necessary to provide the service.

Where does CapCut get expensive for ad teams?

The subscription is the cheap part. For a team that runs paid ads every week, the costs show up in four other places.

AI video runs out fast. On CapCut's pricing page, the Pro plan promises up to 240 seconds of AI video at 720p, or 600 seconds at 480p, generated with Seedance 2.0 Mini. That is eight 30-second clips a month, or about €0.10 per second of 720p video. Ultra raises the cap to 1,700 seconds for €68, about €0.04 per second.

Every editor is a seat. Teams costs €14.99 per seat a month, so five editors pay about €900 a year on monthly billing or €600 on yearly billing.

Music for Meta and YouTube costs extra. Neither Sounds nor Commercial Sounds are cleared for Meta or YouTube ads, so every campaign outside TikTok needs music licensed elsewhere.

Prices move. CapCut says plan upgrades raised prices in 2026. In Hong Kong, it told subscribers in January that the yearly plan would rise from HK$388 to HK$988 from February 21, 2026, a 155% increase reported by the tech site unwire.hk.

When is CapCut enough for ad work, and when does it stop?

For single edits, CapCut is fast, cheap and familiar. The pressure on ad teams is volume. In Adobe's 2025 survey of more than 1,600 marketers, 71% expected content demand to grow more than five times by 2027, and 62% said their audiences now expect new content weekly or several times a week. In paid social, 37% said they lack enough fresh variation to keep campaigns relevant.

Most of that work happens around the editor, not in it. In the same survey, 89% of marketers said content passes three or more approval stages, and 58% said more than 40% of their time goes into reviews and approvals. We hear the same in calls with ad teams: marketing teams start cutting in CapCut themselves when agencies become a bottleneck, someone has to remember when each influencer clip's usage rights run out, and feedback lives in chat threads instead of on the video. None of that is in CapCut's price.

So if you edit a few videos a week, CapCut is enough. If you need dozens of versions in several formats and languages, reviewed and rights-checked, those hours become the real cost. Our ad volume calculator shows how many new ads your spend level usually needs each week, and our guide to ad fatigue explains why that number keeps rising. Our comparison of Solid and CapCut and our list of CapCut alternatives go through the trade-offs feature by feature.

How Solid compares with CapCut for ad teams

Solid is the AI creative engine for brands and their agencies. Instead of an editing cockpit for one video, it covers the whole flow around the edit:

1. Store: footage goes into the Smart Library, where every upload is cut into scenes, transcribed and auto-tagged, so you find a shot by describing it.
2. Brand: the Brand Hub holds your guidelines, colors, fonts and dictionary.
3. Brief: the Solid Agent takes a brief in plain words, picks the scenes and writes hooks and voiceovers.
4. Fill gaps: the AI Video Generator creates only the shots you never filmed, with Veo, Seedance and more.
5. Fine-tune: the Video Editor keeps full edit control in your hands.
6. Approve and ship: in Review and Export, comments stick to the frame, clients review through guest links, and approved ads export in every format and language.

Plans start at €299 a month for about 15 finished ads with five creator seats; every plan includes all formats, all video models and unlimited reviewers, and multi-language output starts with Grow. For dozens of tested versions a month, compare the cost per finished ad, not the subscription: see the Solid vs CapCut comparison.

FAQ

Is CapCut free?

Yes. The free plan includes free templates and basic editing tools. The premium part of the template library, AI credits and 1 TB of cloud storage need a paid plan: Standard where it is sold, Pro, Ultra or Teams.

How much is CapCut Pro?

In Apple's US App Store, CapCut Pro costs $19.99 a month. On CapCut's web pricing page for Germany, it was €23.99 a month or €199.99 a year on November 11, 2026. CapCut says prices vary by region, device and promotion, so check the subscription page for your account.

What is the difference between CapCut Pro and Ultra?

Ultra includes 7,483 AI credits a month instead of Pro's 1,400, enough for up to 1,700 seconds of AI video at 720p instead of 240 according to CapCut's pricing page, plus exclusive AI features. Both include 1 TB of cloud storage. On the web prices we checked, Ultra cost €68 a month against €23.99 for Pro, so it suits people who generate video with AI every day.

Does CapCut own the videos I upload?

No. CapCut's Terms of Service say it does not own your content, but uploading grants CapCut a non-exclusive, royalty-free, transferable, sub-licensable, perpetual and worldwide license to use it for running and developing its services, and the terms treat every upload as non-confidential. Keep unreleased or confidential footage out of the app.

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About the author

Matthias Steffens is Founder Associate (GTM) at Solid, the AI creative engine for brands and their agencies. He talks with brand and agency ad teams every week about how they plan, produce and test video ads. Connect on LinkedIn

Sources

• CapCut: Pricing page, as displayed for Germany, checked November 11, 2026
• CapCut Help Center: six articles on Pro, Teams and new-subscriber prices, the 2026 pricing change, price increases and renewals (March to September 2026)
• Apple App Store (US): CapCut in-app purchases, checked November 11, 2026
• CapCut Materials License Agreement, last updated January 22, 2026, and CapCut Terms of Service, last updated April 15, 2026
• TechRadar: CapCut terms update and CapCut's statement, updated June 25, 2025
• Appfigures: Instagram's Battle with TikTok Expands and TikTok's Hurting, October 17, 2025
• unwire.hk: CapCut yearly price in Hong Kong rises 155%, January 24, 2026
• Adobe: Content demand survey of more than 1,600 marketers, June 16, 2025
• Solid customer calls and demos, May to November 2026 (customers not named)