Solid Blog | Solid

August 14, 2026

How many ads should you actually be running?

The rules of thumb say one ad per $2,000–3,000 of spend. We went looking for the data behind that number, found a 578,750-ad dataset instead, and learned it isn't a constant at all.

Christoph SchütteRead more

How many ads should you actually be running?

August 13, 2026

How many ads should you actually be running?

In-App Help Center, AI Content Credentials & Project Nudge Emails

Why our captions renderer draws every word five times

Timeline Clip Controls, Generated with AI Watermark & Audio Voice-Overs

We wrap captions with the TeX algorithm — but the penalty is silence

AI Content Credentials, Flexible Scenes & Audio Controls

Accountless Share Links, Rebuilt Script View & AI Script Editing

How we bring color-grading to social video in the browser

A-Roll Editing Flow, AI Video Studio, Passwordless Email Sign-In & Updated Interface

Nested Folders, Automatic Folder Tagging & Automated Video Classification

Audio Leveling, Parking Lane Visibility & Text Overlay Controls

Redesigned Exports Page & Accurate Color Grading

Pre-flight Card, Transparent Video Overlays & Smart Brand Captions

Chat-to-Edit, Speech-to-Speech, Pronunciation Dictionary & Motion UI

Unified Asset Library, Multi-Aspect Exports & Video Transitions

Brand Hub, Text Overlays, Music Picker & Raw Material Scrubbing

Sound Effects, Voice Cloning, Platform Overlays & Slip Edits

Trim Preview, Lasso Selection & Notification Center

Cinematic Filters, Script Comments & Omni-Search