PressNovember 5, 2026
We just launched the creative engine powering Europe’s fastest-growing brands and agencies
After more than a year with selected customers like HOLY, Ahead and Too Good To Go, we’re now opening Solid to everyone, with backing from investors including Lucid Capital and OpenClaw founder Peter Steinberger.
Keanu Born
BERLIN, 5 NOVEMBER 2026. The world's fastest growing consumer brands have one advantage that rarely shows up in their annual reports: a creative engine that never stops, putting new video ads into the feed every single week. For brands like Too Good To Go, HOLY, the Dr. Wolff Group and TEVEO, that engine already runs on Solid, which has produced thousands of video ads behind millions of euros in media spend on Meta, TikTok and YouTube.
After more than a year with selected customers, we are opening up. Starting today, our Creative Engine is available to every brand and agency as self-service, with the new Solid Agent at its core. We are backed by Lucid Capital, Angel Invest Ventures and founders like Peter Steinberger (founder of OpenClaw, now at OpenAI), Roman Kirsch (Yepoda, Bending Spoons) and Tom Höglund (Epidemic Sound), who believed in us early on.
Creative has become the biggest lever in performance marketing and the hardest one to scale. Solid turns a brand's own footage into an engine that keeps producing. Watching brands like Too Good To Go and HOLY run on it made the decision easy.
The social feed has become the storefront
People now discover, compare and buy within a single scroll, and the platforms reward whoever brings the most fresh, varied creative. Even a winning ad wears out within weeks or even days, the so-called creative fatigue, and around 90 percent of video ads never perform in the first place. Traditional production can hardly keep pace. With Solid, a video creative costs around a tenth of a traditionally produced one, and the brand keeps full flexibility and ownership of every asset and every output. Brands with a creative engine keep up. Everyone else tests less, learns slower and falls behind, no matter how good their product is.
Most brands already have what they need: years of shoots, creator clips and past winners, real footage that makes an ad credible in a way fully AI-generated video rarely is. It just sits scattered across drives, agencies and tools, in what one performance agency calls huge dormant asset databases.
Somewhere in there is a brand's next winning ad.
We're building Solid to give every brand what it needs to scale
Patrick, our Co-Founder & CEO, who supported remove.bg through to its exit to Canva, learned it the hard way. Moving a €5 million marketing budget from Google to social, he saw that the creative is the prompt and the one thing that decides whether a channel performs. Chris, our Co-Founder & CTO, a physicist and former Engineering Lead at Google, saw it from the other side. A video intelligence and computer vision expert from Google's self-driving cars and robots unit, he worked with brands on the feedback loop between performance and production at Google Shopping. In hundreds of calls with fast-growing D2C brands like HOLY and Just Russel, they always heard the same answer. Brands paid for finished videos, but never owned a way to make the next one. So they built it.
We built Solid hand in hand with the growth & marketing teams of brands like HOLY, Just Russel and Too Good To Go and saw exactly where every week got stuck. It was never the ideas or the footage. It was everything in between.
Right now every growth team is gearing up for Black Friday, Cyber Monday and Christmas. Some brands make up to 40 percent of their annual revenue in the fourth quarter, and the bottleneck is the same everywhere. There are not enough videos to go from 10 creatives live to 100, 1,000 or 3,000, and next year’s targets are three times higher. We bring an entire creative department into one conversation with the Solid Agent. A marketer asks for twenty variations of last week’s winner, and Solid finds the right footage, writes the scripts, adds the voiceover and assembles the ads in the brand’s look and voice, then multiplies what works across formats, markets and languages.
Solid breaks every video down into individual scenes and understands what happens in them. The Brand Hub keeps every ad on brand, and anyone who wants to take over can edit script, voice and video by hand at any time.
People keep the ideas, the taste and the judgment. A team of three can now create like a team of thirty. Our vision is that performance and growth teams will only need a smartphone and Solid to produce their ads.
Any model can generate a video. What a brand needs is a system that knows it: its footage, its voice, its best ads. That knowledge is what makes an agent useful, and it's what we built Solid around.
Already trusted by the fastest-growing consumer brands
Brands across DACH, Benelux, the UK and the US already run their video ad production on Solid, from D2C challengers like HOLY and Ahead to global players like Too Good To Go and the Dr. Wolff Group (Alpecin).
With Solid, we're building our AI system for creative scale. We launch faster, iterate smarter, and turn winning ads into repeatable video ad formats that keep driving ROAS.
This is only the beginning. Next, we are closing the loop. Solid will not only create the ads but also publish them to Meta, TikTok and YouTube and bring live performance data straight back into the engine, so ads optimize themselves and every new one starts from what is working right now. As more shopping moves into the feed, every brand will run a creative engine of its own, one that knows the brand better than any single person could.
Available to everyone from today
Our launch offer is simple. Choose a plan by 30 November and we'll add up to €999 in extra credit to your first month. You can try Solid for free first at solidlabs.com. Start with a sample brand, no footage needed, then get seven days free. Plans start at €299 per month, around €10 to €15 per finished video ad. Or book your personal demo.
About Solid
Solid is the AI creative engine for consumer brands and agencies. The Solid Agent turns a brand's video footage, creator content and past ads into finished video ads in the brand's style, for every channel, format and market. Brands like Too Good To Go, HOLY and the Dr. Wolff Group use Solid to produce video ads behind millions of euros in media budget across Europe and the US. The company was founded in 2025 by Patrick Prokesch (CEO) and Christoph Schütte (CTO), is based in Berlin and is backed by Lucid Capital, Angel Invest and business angels such as Peter Steinberger (founder of OpenClaw, now at OpenAI), Tom Höglund (Epidemic Sound) and Roman Kirsch (Yepoda). More at solidlabs.com.
Media contact
Patrick Prokesch patrick@solidlabs.com