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A quick tour of the editor

Welcome to Solid. Whether you've made hundreds of ads or you're about to make your first, this article is the quick way to feel at home: where everything lives, and what each part is for.

Solid is a production platform for video ads. It takes you from raw material to finished ads with multiple hooks, several aspect ratios, and in whichever languages you need. AI works alongside you at every step, which is where the speed comes from: what used to mean waiting on an editor, a voice artist or a translator now happens while you work.

It starts with what you already have. Upload your footage, your creator videos and the ads that worked before, and every file is analyzed on the way in, cut into scenes and described. Script, voice and those scenes then come together into finished ads, which you shape in a video editor and a chat until they're right.

That means volume: ten versions of an idea instead of two, and a new language in minutes. And because it's a collaborative workspace, scriptwriting, editing, review, approval and export all happen in one tool, with your whole team in it at once.

It runs in your browser, so there's nothing to install, and your files and projects live online. Sign in from anywhere and everything is where you left it. Every section below links to the article that covers it in detail.

The left sidebar

The left sidebar is the one part of the tool that never moves. Whatever you have open, every page is a single click away, so you can go from an edit to your footage to your brand settings and back without losing your place.

At the very top is Change workspace, showing the name and logo of the one you're in. Click it to move between the workspaces you belong to, check your Usage & Plan, or open Workspace settings.

Usage & Plan shows what you're using across every workspace on your billing account: your credits, your storage, your editor seats and your voice clones, with your current plan at the top.

Workspace settings covers your workspace profile, your team, your integrations and your AI settings. It's where you change your workspace name and logo, invite and manage team members, connect and manage your integrations such as your Epidemic Sound account, and manage AI model access and disclosure badges.

Home

Home is where you land when you open the tool. It's the shortest route back to what you were last working on, and a quick way into something new.

Across the middle, three cards give you a fast way into the most common ways of starting a video project.

Below them, Recents keeps your latest work in reach. Video Projects lists what you've been working on, and Exports lists what you've already rendered, so you can grab a finished file without hunting down the project it came from.

Projects

Projects holds every video you've made, arranged in folders you name yourself. Nothing is prescribed: some teams keep a folder per campaign, others go by month, and a project can move from one folder to another whenever you want it somewhere else. Create and organize folders and create and organize video projects cover both sides of it.

Assets

Assets is where all your files live, video, images and audio alike. It's also the part of the tool that does the most work for you, because everything you upload gets analyzed on the way in.

Start by uploading your raw video content, along with any images and audio you want to work with.

Uploads shows your original source files, each one marked with how many scenes it holds. A scene is a single moment taken from a source file, and scenes are what the AI works with when it searches for footage or assembles an ad for you. Your source files stay entirely yours to use: open any of them, drop them straight onto a timeline, or stretch a scene back out to its full source length when its start and end aren't quite where you'd have put them. Double-click a file to see its scenes, read its summary, and add or adjust scenes yourself. Extract scenes from your uploads goes through that.

Everything sorts into folders, so you can keep the structure you already use. Copy across the same shape your footage has in Google Drive, or build your own from scratch. Either way your library ends up organized the way you already think about it.

Tags carry the things the AI can't see for itself. It knows what's happening in a shot, but not that it belongs to your spring campaign, or that it was filmed in Lisbon, or which creator is on camera. Structure your tag hierarchy is how you add that, and your tags then work as filters, both when you go looking for a clip yourself and when the ad assembler puts an ad together.

Once your footage is in, you can search and filter your assets by describing what you're looking for rather than remembering a filename. It works here, and it really earns its keep inside a project's Video View, where you can find the exact clip you need without breaking off the edit.

The left menu holds the rest: Quick Collection and Trash, then Attributes with Roll-Type for sorting A-roll from B-roll, then your Tags. Navigate the assets page walks through the whole thing.

Brand

Brand is where your workspace learns to look and sound like your brand, so everything you make from here feels unmistakably yours rather than close enough.

Your colors, fonts, voices and dictionary all live here. Set them up once and they're waiting for you whenever you're making a video, so nobody is hunting for the right shade or the right typeface halfway through an edit, and you can change any of them whenever your brand moves on. Start with set your brand color palette, set your brand fonts, clone your brand voices and build your brand dictionary, so your product names come out spelled and pronounced the way you want them.

Your guidelines are what the AI reads before it writes anything for you: who you're selling to, what your products are, how you talk about them, the claims you stand behind, the tone you want. Write your brand guidelines covers your company and your customers, and write your video guidelines covers how your ads themselves should be put together. The more you put here, the more the first draft already sounds and looks like you, and the less you need to change.

The icons at the bottom

Three icons sit at the bottom of the left sidebar, with your account below them.

Search finds workspaces, videos, projects and folders. Click it, or use Cmd + K on a Mac and Ctrl + K on Windows. Type what you're after and go straight there.

Notifications collect anything that involves you, like being mentioned in a project. They're grouped into All, Unread and Archived, and clicking one takes you straight to the project it came from.

Help opens an in-app help center, so you never have to leave what you're doing to look something up. Search it, or browse the categories.

You'll find help icons elsewhere in the tool too. Wherever you see a small question mark, next to a page or section name like Assets, Projects or Colors, it opens the articles for that exact part of the tool. Navigate the help center shows you how to get around it.

Your account is the profile picture at the very bottom. Open it to log out, or to reach your Preferences, which are yours alone rather than your workspace's. Appearance switches between light and dark for the device you're on, and your email preferences decide which emails Solid sends you, across every workspace you belong to.

Starting a new video project

There are two ways in.

On Home, three cards cover the most common ways to begin.

Inside a folder in Projects, New Video Project in the top right opens the full set:

  • Upload video
  • Guided creation
  • A-Roll
  • Translate video
  • AI prompt
  • Long-To-Short
  • Blank video

Inside a project

Every project is split into three views, Script View, Video View and Review View, with tabs to switch between them in the top bar.

Script View is transcript based editing. Your script sits in the middle, usually broken into a hook, a body and a CTA, though the structure is yours to change. Either the AI writes it for you, or you bring in an A-roll video, a voiceover or any audio with a voice and edit its transcript instead. If a line still needs a voice, or you'd rather replace a recording with a generated one, choose from the thousands of voices in the ElevenLabs library built into Solid, or from one you've cloned yourself and kept private to your workspace. Navigate the Script View goes through it properly.

Video View is a full video editor, and it works the way you'd expect if you've used CapCut, iMovie, Premiere Pro or DaVinci: cut, trim and reorder clips on the timeline, color grade, add motion effects, style your captions. What's different is the focus. Everything here is built for videos that run on Instagram, TikTok and YouTube. Navigate the timeline covers how it all works.

Review View is where feedback happens, and it saves you the usual round trip: no exporting a file, no uploading it somewhere else, no thread of timestamps nobody can follow. Invite a teammate and they review with the access they already have. Invite someone from outside your workspace and they get a link that lets them watch and comment on the live project, never edit it. Either way, every comment pins to the exact moment and spot it's about. Send a review request covers inviting people, leave comments for a team member covers the commenting itself, and change a project's status keeps everyone clear on where things stand.

You can move between the three at any point. If you're deep in the edit and decide a line of the script isn't working, go back to Script View and change it. The timeline updates to match.

Editing with AI chat

Wherever you are in a project, in Script View or in Video View, you can hand work to the AI chat instead of doing it yourself. Talk to it the way you'd talk to any assistant. Ask it to rewrite a line of your script, write you a new hook, swap out a clip on the timeline, or fill the gaps in your video timeline with B-roll that fits. If it can't do something yet, it tells you rather than guessing.

What Chat can do covers how far it goes.

Now that you have a basic overview of the tool, the first thing worth doing is uploading your raw video content, so there's something to build with. Or write your brand guidelines, since everything the AI makes for you afterwards draws on them.

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