Positioning
Solid is the AI creative engine for brands and their agencies. Its agent turns a brand’s own footage, voice and best-performing videos into performance video ads for Meta, TikTok and YouTube, in every format and market.
Founders
Two founders, one commercial and one technical, building Solid together with the teams who use it.
Co-founder & CEO
Patrick spent seven years at the tech M&A and growth advisory firm i5invest, working on growth and exits for companies such as remove.bg and iTranslate. He then served as Chief Commercial Officer at Meister and helped Canva build its go-to-market in DACH, before co-founding Solid.
Co-founder & CTO
A physicist by training, Christoph spent seven years at Google, where he led engineering on Cartographer and built data-led production loops at Google Shopping. He was CTO of the computer vision startup _blaenk before co-founding Solid, where he leads technology and AI.
Our story
Every week, in every marketing team, the same thing happens. A campaign worked. Everyone agrees: we need more of this. Five new hooks. Three new markets. And then the waiting starts.
We watched this play out in dozens of teams. Brands paid for finished videos, but never owned a way to make the next one. The raw footage sat on drives and slowly went stale.
So we built that system, together with the teams who needed it. Solid starts with what a brand already has, learns its tone, look and rules, and turns one idea into finished ads for every format and market.
A team of three can now create like a team of thirty.
Explore Solid
The AI ad agent at the center of Solid
ExploreEvery part of the Creative Engine
ExploreIn-house performance and growth teams
ExploreA workspace per client, plus the Partner Program
ExploreFrom creative testing to new markets
ExplorePlans from €299 a month
ExploreMedia kit and facts
ExploreEU hosting, GDPR and sub-processors
ExploreFAQs
Anything else? We’re happy to walk you through Solid with your own footage.
Book a demoThe AI creative engine for brands and their agencies. Teams brief its agent in a conversation, and it turns their footage, creator content and past ads into finished, on-brand video ads for Meta, TikTok and YouTube, including new variations, localized versions and every format.
Performance and growth teams at consumer brands, creative strategists, media buyers and the agencies that work for them, from fast-growing D2C brands to global companies like Too Good To Go.
Solid breaks a brand’s footage into individual scenes and understands what is in each one, so the agent can find any shot just by describing it. It follows the brand’s tone, look and rules from the Brand Hub. From a brief, it writes the script, adds the voiceover, picks the scenes, assembles the ads and creates variations in hooks, formats and languages.
Because real people, real products and real places make an ad credible, and brands already have far more of that material than they use. Solid makes that archive productive. Generated scenes fill gaps where footage is missing.
Editing tools need manual work for every version. Most AI tools cover a single step, such as avatars or clip cutting. Solid runs the whole process on the brand’s own footage and rules, at volume, and still gives teams full manual control.
No. Strategists, marketers and editors keep the ideas and make the creative decisions. Solid takes over the repetitive production work. Several agencies use Solid themselves to serve more clients.
Not yet. Today Solid covers production, from footage to approved ads, exported for every channel. Connecting production with live performance data is the next step on the roadmap.
It stays the brand’s. Solid hosts data in the EU, works under the GDPR and never trains AI models on customer footage.
Solid was founded in 2025 in Berlin by Patrick Prokesch (CEO) and Christoph Schütte (CTO). It raised a seven-figure pre-seed round led by Lucid Capital, with Angel Invest and angels including Peter Steinberger and Tom Höglund.
Plans start at €299 per month for one brand, with Grow, Scale and custom Enterprise plans for more brands and volume. Request access to get started.
Keep reading
Solid is the AI creative engine for brands and their agencies. Its agent turns a brand’s own footage, creators and best ads into finished video ads for Meta, TikTok and YouTube, and generates only the shots that are missing.
Request access
See what Solid makes from your own footage. Tell us about your team and we’ll set you up.