Last updated: October 2026
About Solid
Solid is the AI creative engine for brands and their agencies, with the Solid Agent at its center, connecting an AI-native asset library, a brand hub and a video editor into a single system.
Founded in 2025 and headquartered in Berlin, Solid helps brands and their agencies turn footage they already own into finished video ads and go live in new markets within 24 hours.
Unlike editing tools and single-step AI generators, Solid automates the entire production: the agent writes the script, picks the scenes, adds the voice and assembles every format and language. Plans start at €299 per month.
Trusted by the fastest-growing brands and their agencies.
Quick facts
| Company | Solid Labs GmbH |
|---|---|
| Founded | 2025, Berlin |
| Founders | Patrick Prokesch (CEO), Christoph Schütte (CTO) |
| Team | 8, Berlin |
| What it is | The AI creative engine for brands and their agencies. Its agent turns a brand’s own footage, voice and best ads into finished video ads for Meta, TikTok and YouTube. |
| Pricing | Plans for every team size, from small teams to multi-brand enterprises:
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| Funding | Seven-figure pre-seed |
| Investors | Lucid Capital and Angel Invest. Angels include Peter Steinberger (founder of OpenClaw, now at OpenAI), Roman Kirsch (founding investor in Yepoda and Bending Spoons), Tom Höglund (co-founder of Epidemic Sound), a co-founder of HOLY, and operators from Parloa and Too Good To Go |
| Website | solidlabs.com |
Leadership
Patrick spent seven years at the tech M&A and growth advisory firm i5invest, working on growth and exits for companies such as remove.bg and iTranslate. He then served as Chief Commercial Officer at Meister and helped Canva build its go-to-market in DACH, before co-founding Solid.
A physicist by training, Christoph spent seven years at Google, where he led engineering on Cartographer and built data-led production loops at Google Shopping. He was CTO of the computer vision startup _blaenk before co-founding Solid, where he leads technology and AI.
Brand assets
For media use. Please follow these guidelines when using Solid brand assets.
The star and the wordmark. Write the name as Solid, or Solid Labs, and don’t modify, recolor or distort the logo.
The star on its own, for avatars and small spaces.
Ink and white carry the brand. The orange to red gradient is the accent.
Onest for headings and body, from Regular to Bold.
Everything for your story in one folder, ready to download.
Press FAQs
The AI creative engine for brands and their agencies. Teams brief its agent in a conversation, and it turns their footage, creator content and past ads into finished, on-brand video ads for Meta, TikTok and YouTube, including new variations, localized versions and every format.
Performance and growth teams at consumer brands, creative strategists, media buyers and the agencies that work for them, from fast-growing D2C brands to global companies like Too Good To Go.
Solid breaks a brand’s footage into individual scenes and understands what is in each one, so the agent can find any shot just by describing it. It learns the brand’s tone, look and rules in the Brand Hub. From a brief, it writes the script, adds the voiceover, picks the scenes, assembles the ads and creates variations with different hooks, formats and languages.
Because real people, real products and real places are what make an ad credible, and brands already have far more of that material than they use. Solid makes that archive productive. Generated scenes can fill gaps where footage is missing.
Editing tools need manual work for every version. Most AI tools cover a single step, such as avatars or clip cutting. Solid runs the whole process on the brand’s own footage and brand rules, at volume, and still gives teams full manual control.
No. Strategists, marketers and editors keep the ideas and make the creative decisions. Solid takes over the repetitive production work. Several agencies use Solid themselves to serve more clients.
Solid raised a seven-figure pre-seed round from Lucid Capital and Angel Invest. Angel investors include Peter Steinberger (founder of OpenClaw, now at OpenAI), Roman Kirsch (founding investor in Yepoda and Bending Spoons), Tom Höglund (co-founder of Epidemic Sound), a co-founder of HOLY, and operators from Parloa and Too Good To Go.
It stays the brand’s. EU hosting, GDPR compliance and no training on customer footage.
Keep reading
Solid is the AI creative engine for brands and their agencies. Its agent turns a brand’s own footage, creators and best ads into finished video ads for Meta, TikTok and YouTube, and generates only the shots that are missing.
Media contact
For press inquiries, interview requests or more information about Solid.
Patrick ProkeschCo-founder & CEO, media contact