Everything between your footage and a finished ad
Creative automation for video ads: the Solid Agent picks your shots, follows your Brand Hub and builds the ad.
Make 20 variations of last week’s winner









Approved83 features in total, all included on every plan. Single sign-on on Enterprise.
All features
Every feature, part by part
Click any feature to see how it works.
Command center for all of SolidTell it what to do, it does it
The Solid Agent is your command center for Solid. Give it instructions in the chat and it carries them out across the whole platform: it searches your Asset Library, follows your Brand Hub, creates projects, writes scripts, generates voices, edits the video, works through review comments and translates ads.
- Runs every part of Solid from the chat
- No clicking through menus
- Works on the same projects your team edits
AI ad assistantA chat that knows your workspace
The Solid Agent knows your projects, footage, tags, people, review comments and brand guidelines, and you can open it from anywhere in Solid.
- Knows your whole workspace
- Available on every screen
- Thread history kept
Draft an ad from your footageB-roll for every line, end card and music
Give it a script and it covers every line with matching B-roll from your library, adds an end card and lays music underneath.
- Scenes picked per line
- End card added
- Music laid underneath
Concept options before it buildsIt asks before it builds
For a new ad the agent first suggests concept options, like a skeptical first sip or an afternoon treat ritual, and marks the one it recommends. Pick one, or write your own, and it builds from there.
- Several concepts to choose from
- A recommended pick
- Or write your own
Talking-head ads from your best takesThe right takes, cut in order
Pick your creator footage and an idea. The agent chooses the takes that tell the story and cuts them in order.
- Works from your A-roll
- Picks the strongest takes
- Ready to fine-tune
Scripts from an ideaBrief and script in 15 to 60 seconds
Describe the ad and get a brief plus a script in 15, 30, 45 or 60 second lengths, ready in a new project.
- Four standard lengths
- Brief and script together
- Opens as a project
Import your own scriptWord for word, split into variants
Paste a script you already wrote. It goes in word for word, split into hooks, body and CTA variants.
- Nothing rewritten
- Hooks, body and CTA detected
- Variants kept separate
Edit by askingChange the ad by typing what you want
Rewrite a line, add hooks, swap a clip, restyle captions, change motion or pick music by typing what you want.
- Edits across the whole timeline
- Plain-language requests
- Every change is undoable
Work through review feedbackSummarize, reply and resolve
Ask the agent to summarize the comments on a project, reply to reviewers and resolve what has been fixed.
- Feedback summaries
- Replies to reviewers
- Resolves fixed comments
Workspace skillsYour team’s tasks, one slash away
Save your team’s repeatable tasks as skills and start them with / in the chat.
- Team-specific shortcuts
- Started with /
- Same result every time
House Rules and memoryRules it always follows, things it remembers
Write the rules the agent always follows. It also remembers what it picks up from your chats, and you can review those memories in the Brand Hub.
- House Rules written by your team
- Memories you can review
- Lives in the Brand Hub
Point at anything with @Reference projects, files and people
Reference a project, file or person with @, drop footage onto a message, or dictate instead of typing.
- @ mentions
- Drop footage into the chat
- Dictation
Automatic scene detectionEvery upload cut into short scenes
Every uploaded video is cut into short scenes, ready to search and use. Any scene stretches back to its full source when you need more of the shot.
- Scenes of a few seconds each
- Extend any scene to its source
- No manual logging
AI descriptions for every fileKnow what is in a clip without watching it
Each clip gets a smart summary of what is in it, shown in the file details, so you never have to play a clip to know what it holds.
- Smart summary per file
- Used by search and the agent
- Saves hours of scrubbing
Search by describing the shotVisuals, descriptions, transcripts and on-screen text
Type what you need, like "hands holding the product", and find it. Search covers what is visible, the AI descriptions, the transcripts and text on screen.
- Natural-language search
- Covers four kinds of signal
- Same search the agent uses
Transcripts for every fileSpeech transcribed on upload
Every spoken word is transcribed with timestamps when you upload. Find the clip where something is said and read audio without playing it.
- Timestamped transcripts
- Audio tiles show their text
- Basis for captions and translation
People in your footageBrowse and filter by who is on screen
Solid recognizes who appears in your videos. Browse everyone in one grid and filter your footage by person.
- People grid in the library
- Filter scenes by person
- Live for every workspace
A-roll and B-roll sortingEvery scene classified automatically
Each scene is marked as A-roll or B-roll on its own, so talking-head takes and cutaways are easy to tell apart.
- Automatic roll type per scene
- Filter by roll type
- Helps the agent cast scenes
Burned-in caption detectionFind or skip footage with captions on it
Solid detects footage that already has captions burned in. Use it as a filter to find that footage or keep it out of a new ad.
- Captions as a filter
- Avoids double captions
- Works on old ad exports
Nested tags and AI auto-taggingYour tag tree, applied by AI
Build a tag tree for campaigns, locations or creators, up to five levels deep, and let AI tag new uploads for you based on each tag’s description.
- Up to five levels deep
- Auto-tag new uploads
- Tag descriptions guide the AI
FoldersThe structure you already use
Keep the folder structure you already know from Google Drive or a server, nested as deep as you need.
- Unlimited nesting
- Mirror your existing drive
- Search still works across folders
Quick collectionBookmark files and download them together
Bookmark files from anywhere in the library into a quick collection and download the whole set at once.
- Collect from anywhere
- One download for the set
- Handy for briefs and handovers
AI provenance checkSee whether a file was made with AI
Solid reads embedded content credentials on upload and shows in the file details whether a file was AI-generated. You can also mark a file as AI-generated yourself.
- Reads C2PA on upload
- Shown in file details
- Manual mark as AI-generated
Every common formatVideo, images and audio
Upload video, images and audio, including HEIC, AVIF, animated GIFs and transparent video.
- HEIC, AVIF, GIF, transparent video
- Images and audio too
- No converting before upload
Brand setup from your websiteGuidelines, colors and fonts drafted for you
Enter your website and Solid drafts your brand guidelines and pulls in your colors and fonts. You review and edit, instead of starting from a blank page.
- Drafted from your site
- Colors and fonts imported
- Edit everything after
Brand guidelines the AI readsProducts, audience, voice and claims
Describe your products, audience, voice and claims, one page per topic. The AI reads them before it writes a script or builds an ad.
- One page per topic
- Read before every script
- Keep or undo AI edits to them
Video guidelinesHow your ads should look, cut and move
Tell the AI how your ads should look, cut and move, separate from who your brand is. Turn every correction you make after an assembly into one rule, so it never happens again.
- Rules about your footage
- Grows with every correction
- Applied on every assembly
Brand colorsYour palette in the color picker
Save your palette once and pick from it in the editor’s color picker for captions, text and highlights.
- Saved brand palette
- Built into the color picker
- No hex codes to remember
Brand fontsYour typefaces in captions and text
Upload your typefaces and use them in captions and text overlays across every ad.
- Custom font upload
- Used in captions and text
- Same look for the whole team
Pronunciation dictionaryProduct names said and spelled right
Teach Solid how to say and spell your product names, so AI voices and captions get them right, and brand terms stay on one caption line.
- Record or edit pronunciations
- Applies to voices and captions
- Fix a name once, for good
Describe the sceneAny scene, product shot or style
Type the scene you imagine, like "latte pour, macro", and the AI Video Generator creates it. Prompt suggestions give you a starting point.
- Plain-language prompts
- Prompt suggestions
- Two steps to a clip
Start with an existing imageBuild on a picture you already have
Upload or pick an existing image as the starting point, so the result keeps your product and setting.
- Image as starting point
- Keeps your product look
- Faster than describing from scratch
References from your libraryUse your scenes and images as reference
Add references straight from your Asset Library, scenes or images, so generated B-roll matches the footage around it.
- Scenes and images as reference
- Matches your existing footage
- No export or re-upload
Choose your image modelNano Banana, FLUX, Seedream and more
Pick the model that suits the shot, including Nano Banana 2, FLUX 2 Max, FLUX 2 Pro, FLUX 2 Flex and Seedream. Admins decide which models the team can use.
- Leading image models
- Switch per generation
- Admin model controls
Four first frames to pick fromChoose before you animate
Every generation gives you four first frames. Pick the one that fits before anything is animated.
- Four options per prompt
- Choose before animating
- Less waste on bad takes
Animate with Veo or SeedanceFrom still frame to short clip
Turn the chosen frame into a short video clip with Veo or Seedance, ready to drop onto the timeline.
- Leading video models
- Short B-roll clips
- Lands in your project
Any format9:16 and the other ad formats
Generate in the aspect ratio your ad needs, starting with 9:16 for Reels and TikTok.
- Vertical by default
- Matches your ad format
- No cropping later
Contextual chat in the editorEdit by asking the agent
Chat with the agent inside the editor. It knows the project, the timeline and the selected scene, and makes the change you ask for.
- Knows the selected scene
- Edits in place
- Every change stays editable
Hooks and variantsEvery combination becomes its own ad
Build several hooks, bodies and CTAs in one project. Every combination becomes its own ad, and every one stays editable.
- Hooks, bodies, CTAs
- Combinations generated for you
- Test angles from one project
Edit video by editing textDelete words and the video cuts with them
Your footage becomes a transcript. Delete words or lines and the video cuts with them.
- Transcript-based editing
- Cut words, not frames
- Fastest way to tighten a take
Build a script from your recordingsDrag lines into hooks, body and CTA
Open a source next to your script and drag lines from any A-roll video or voiceover straight into your hooks, body and CTA.
- Show source side by side
- Drag whole or partial lines
- Mix several recordings
Thousands of AI voicesElevenLabs library plus Solid exclusives
Browse the ElevenLabs library inside Solid, plus Solid exclusive voices and picks based on your brand. Filter by language, gender and age.
- Filter by language, gender, age
- Recommended for your brand
- Favorites for the team
Brand voice cloningYour brand voice from a 10 second sample
Clone a voice from a 10 second sample, recorded in the browser or pulled from audio or video. Clones stay private to your workspace and samples are not used to train AI models.
- 10 seconds minimum
- Private to your workspace
- From audio or video
Generate the whole voiceover at onceOne click, then redo only what needs it
Voice every line in one click, then regenerate only the lines that need it.
- Generate All
- Per-line regeneration
- No full re-record
Delivery presets and fine controlNeutral, Dynamic or Varied
Pick Neutral, Dynamic or Varied delivery, then adjust tempo, stability, similarity and style.
- Three delivery presets
- Tempo control
- Advanced voice settings
Take historyGo back to the take you liked
Every line keeps its earlier takes, so you can return to the one you liked.
- History per line
- Compare takes
- Nothing gets lost
Replace or patch a recordingRe-voice a line or fill a gap
Re-voice a recorded line with AI, or fill a missing line in a human voiceover with a cloned voice.
- Fix a line without a reshoot
- Matches the original speaker
- Speech-to-speech under the hood
Record in the browserSpeak a line and it becomes script
Record a line with your microphone and it turns into script.
- Microphone recording
- Speech becomes text
- Pick your input device
Multi-track timelineVideo, overlay, voice, music and SFX tracks
Cut, trim, split and reorder clips across video, overlay, voice, music and sound effect tracks.
- Trim with live preview
- Snapping, undo and redo
- Split and duplicate clips
Every aspect ratio in one project9:16, 4:5, 3:4, 1:1 and 16:9
Edit 9:16, 4:5, 3:4, 1:1 and 16:9 side by side, without copying the project.
- Five aspect ratios
- One project
- Framing per format
Batch export up to 4KEvery variant and format in one job
Export every variant combination and aspect ratio in one job, in SD, HD or 4K.
- SD, HD or 4K
- All combinations at once
- Black-frame warning before export
Auto captions with presetsMade from the speech, styled your way
Captions are made from the speech, styled with saved presets and edited page by page.
- Saved caption presets
- Page-by-page editing
- Brand terms kept together
Text overlaysYour fonts, outlines, shadows, backgrounds
Add text with your fonts, weights, outlines, shadows and backgrounds.
- Brand fonts
- Outline and shadow
- Background boxes
TransitionsCrossfade, zoom, push, slide, dip
Crossfade, zoom, push, slide or dip to color between clips.
- Five transition types
- Set per cut
- Instant preview
Clip animationsAnimate in, out and in between
Animate clips in and out, or scale, move, rotate, shake and pulse them, with easing and a live preview.
- In and out animations
- Scale, move, rotate, shake, pulse
- Easing control
Color gradingExposure to tint, Log supported
Adjust exposure, contrast, highlights, shadows, saturation, temperature and tint, or apply a filter. Log footage is supported.
- Full grading controls
- Filters
- Log source color spaces
Layers and blend modesOpacity, blur, 12 blend modes
Stack overlays with opacity, blur, 12 blend modes and transparent video.
- 12 blend modes
- Transparent video
- Opacity and blur
Clip speedFaster or slower, same moment
Speed clips up or slow them down without losing the part of the shot you picked.
- Speed per clip
- Keeps your out point
- Smooth playback
Audio effects per clipEqualizer, compressor, delay, reverb
Shape each clip’s sound with an equalizer, compressor, delay and reverb.
- Per-clip effects
- Rendered in export
- No audio tool needed
Voice leveling and mixEvery voice at the same loudness
Bring every voice clip to the same loudness in one click and set the master volume.
- One-click leveling
- Target loudness
- Master volume
Music and sound effects librarySearch by mood and genre
Search built-in music by mood and genre, add sound effects, or connect your Epidemic Sound account.
- Moods and genres
- Sound effects
- Epidemic Sound connection
AI B-roll searchFind or swap shots without leaving the edit
Describe the shot you need and find it in your footage, or swap a clip for related shots.
- Search from the timeline
- Find related shots
- Stay in the edit
Platform safe zonesTikTok, Instagram and YouTube overlays
Preview TikTok, Instagram and YouTube overlays on the canvas so nothing important ends up behind the app’s buttons.
- Three platform overlays
- Visible while editing
- Fewer surprises after launch
Real-time collaborationEveryone in the same project at once
Your whole team works in the same project at once and sees each other’s changes live.
- Live presence
- No version conflicts
- Comments sync instantly
Comments pinned to the frameClick a spot, comment on that moment
Click a spot on the video and your comment sticks to that moment and that place. No timestamps to type out.
- Pinned to time and place
- Replies and resolve
- Shown as dots on the timeline
Mention people with @Pull the right people into the review
Type @ and a name in a comment to pull someone into the review. They get notified, watch the ad, approve or leave feedback, and the editor picks up the changes in the same project.
- @ mentions in comments
- Notified in the app and by email
- Feedback and fixes in one place
Review requestsReviewers land in the live project
Send a project for review by email. Reviewers land straight in the live project.
- Invite by email
- Teammates or outside reviewers
- Straight into the project
Guest review linksClients review without an account
Clients and freelancers watch and comment without a Solid account, and can never edit.
- No account needed
- View and comment only
- Copy a link to share
Approval statusesNeeds work to Video Approved
Mark projects as Needs work, Feedback required, Voice Approved or Video Approved, so everyone sees where things stand.
- Four statuses
- Set from list or editor
- Clear handovers
NotificationsIn the app and by email
Get notified in the app and by email when someone mentions you, comments or replies.
- All, Unread, Archived
- Email for comments
- Mentions
Roles for every team memberAdmin, Creator or Reviewer
Give people Admin, Creator or Reviewer access.
- Three roles
- Reviewers can’t edit
- Unlimited reviewers
Translate an ad in a few clicksLanguage, voice, optional instructions
Pick a language and a voice, add instructions if you want, and get a translated copy of your project.
- One dialog
- Voice per language
- Optional instructions
15 languagesFrom English to Czech
English (US and UK), German, French, Spanish (Spain and Latin America), Italian, Dutch, Portuguese, Polish, Romanian, Swedish, Norwegian, Danish and Czech.
- 15 project languages
- Regional variants
- Captions and voices set up for each
Speech, captions and on-screen textEverything that plays, translated
Everything that plays is translated, including on-screen text, and the timing still holds.
- Speech translated
- Captions and text translated
- Timing preserved
Many markets at onceSeveral projects, several languages, one request
Translate several projects into several languages in one request from the chat.
- Batch translation
- Runs in the background
- Started from the chat
Content credentials on every exportSigned C2PA record on every video
Every exported video carries a signed C2PA record showing how it was made.
- Signed on every export
- EU AI Act Art. 50(2)
- Check with our free C2PA checker
AI disclosure badge"Made with AI" in one toggle
Burn a visible "made with AI" badge into exports with one toggle, in line with the EU AI Act.
- Pre-selected when AI is used
- Final call stays with you
- No extra tool
Single sign-on (Enterprise)Sign in with your identity provider
Your team signs in through your company’s own identity provider.
- OIDC sign-in
- Enterprise plans
- Central access control
Multiple workspacesBrands or clients, one billing account
Run separate workspaces for brands or clients under one billing account.
- One workspace per brand
- Shared billing
- Built for agencies
Connect Claude or ChatGPTYour library inside your AI assistant
Work with your Solid library from Claude, ChatGPT, Grok or Langdock through MCP.
- MCP connector
- Scoped to one workspace
- Two-minute setup
Epidemic Sound integrationYour full licensed library
Connect your Epidemic Sound account and use your full licensed music library in Solid.
- Connect your account
- Full library in Solid
- Free selection included
Search everythingCmd + K to anything
Jump to any workspace, project, video or folder with Cmd + K.
- Projects, videos, folders
- Across workspaces
- Keyboard first
Public status pageLive uptime for every part of Solid
Check live uptime for every part of Solid at status.solidlabs.com.
- Live uptime
- Per component
- Public
FAQs
Frequently asked questions
Anything else? We’re happy to walk you through Solid with your own footage.
Book a demoWhat is the Solid Creative Engine?
The six parts of Solid that work together: the Solid Agent, the Smart Library, the Brand Hub, the AI Video Generator, the Video Editor and Review and Export.
Are all features included in every plan?
Yes. Every feature is included on every plan; single sign-on is on Enterprise.
Does Solid use AI avatars?
No. Solid builds ads from your own footage and creators. The AI Video Generator fills only the shots that are missing.
Can I keep editing by hand?
Yes. Every ad stays editable by text or on a multi-track timeline in the Video Editor.
Keep reading
Related pages
Solid is the AI creative engine for brands and their agencies. Its agent turns a brand’s own footage, creators and best ads into finished video ads for Meta, TikTok and YouTube, and generates only the shots that are missing.
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Your next ads are one chat away
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