Beat ad fatigue and give your best ads a second life
When a winning ad fatigues, Solid swaps the hook, scenes and music and ships fresh versions the same day.
How it works
From a tired ad to fresh versions in a day
Spot the ads that wear out
Rising frequency, falling click-through rate: you see which ad is losing steam. Pick it, and Solid loads its footage and structure.
Brief a refresh
Tell the Solid Agent what to keep and what to change. It keeps the parts that work, writes new hooks, swaps scenes from your unused footage and picks new music.
Refresh A
Refresh B
Refresh CShip fresh versions the same day
Compare the refreshes with the original, approve the ones you like and export them in every format. The idea keeps running, the audience sees something new.
What teams get
6 reasons teams use Solid
Click any card to see how it works.
Keep what worksBody, offer and end card stay
Solid keeps the parts of the ad that still perform and changes only what wears out.
- Proven structure kept
- Offer unchanged
- Lower risk
New hooksFirst seconds, rewritten
The agent writes new openings in your brand voice, so the same idea feels new.
- Several hook options
- Brand voice
- Fast to review
Unused footage, put to workScenes from your library
Swap scenes for shots you filmed but never used, found by search in your Asset Library.
- Search by description
- No new shoot
- More from every shoot
New music and pacingSame idea, new feel
Change the music, pacing and captions to give a familiar ad a new rhythm.
- Licensed music
- Pacing adjusted
- Caption styles
Review before you shipOriginal and refresh side by side
Your team compares refreshes with the original and approves the best ones.
- Side by side
- Comments on the frame
- Approval status
Live the same dayEvery format, every channel
Export refreshed versions for Meta, TikTok and YouTube in every format at once.
- All formats
- All channels
- Same day
EISKAFFEE, ABER HOLYDE
Hook B
Customer stories
What teams say about Solid
Making new ads and finding new winners used to be a real hassle. Today we just type what we need into the Solid chat, and it pulls everything together into a new ad we can refine and put live almost right away.
Lisa Krapinger-RuetherSenior Vice President Digital, NEOH
Making variations used to be the most manual part of my job. Now Solid turns one ad into several versions with different openings, so we can test far more ideas without adding editing time.
Cameron Acus-StokesVideo Editor, Paid Marketing, Butternut Box
FAQs
Frequently asked questions
Anything else? We’re happy to walk you through Solid with your own footage.
Book a demoWhen should we refresh an ad?
Usually when frequency keeps rising and click-through rate keeps falling over one to two weeks. Your ad account shows both.
Do refreshes need new footage?
No. Solid uses footage you already have, including shots that never made it into an ad.
What does the agent change?
Whatever you ask: hook, first scene, music, captions or call to action. It keeps the rest.
How many refreshes can we make?
As many as your plan’s ad volume allows.
Keep reading
Related pages
Solid is the AI creative engine for brands and their agencies. Its agent turns a brand’s own footage, creators and best ads into finished video ads for Meta, TikTok and YouTube, and generates only the shots that are missing.
Request access
Refresh your first ad
See what Solid makes from your own footage. Tell us about your team and we’ll set you up.