AI video ad glossary
Plain definitions of 90+ AI video ad terms, from creative automation to hook rate and safe zones.
Terms
98 terms, defined
Search for a term, or browse by letter.
A
- A-roll
- The main footage of an ad, such as a creator talking to the camera.Related: Asset Library
- A/B test
- Showing two versions of an ad that differ in one element to comparable audiences, to see which one performs better.Related: Creative testing
- Ad creative
- The content of an ad that people see and hear: the video or image, the text on screen and the sound.Related: All features
- Ad fatigue
- The drop in performance when an audience has seen the same ad too often: falling click-through rate and rising cost per action. Also called creative fatigue.Related: Refreshing tired ads
- Ad localization
- Adapting an ad for another market: translated voice, captions and on-screen text, and scenes that fit the culture.Related: International expansion
- Advantage+ creative
- Meta’s set of automatic creative enhancements, such as cropping, music and text variations, applied when an ad is delivered.Related: Meta ad specs
- AI actor
- A synthetic person generated to deliver a script on camera. Solid does not use AI actors; it builds ads from real creators.Related: Solid vs Arcads
- AI ad agent
- An AI agent that runs the whole ad production: concept, script, scene selection, voice and assembly. In Solid this is the Solid Agent.Related: Solid Agent
- AI ads
- Video or image ads made with the help of AI, from scripts and edits to voices, translations and generated shots.Related: Solid Agent
- AI agent
- Software that uses an AI model to plan and carry out tasks with several steps on its own, using tools along the way.Related: Solid Agent
- AI avatar
- A digital presenter, often modeled on a real person, that reads a script in a generated video.Related: Solid vs HeyGen
- AI creative engine
- Software that turns a brand’s own footage, rules and best ads into finished ads with AI. Solid is the AI creative engine for brands and their agencies.Related: All features
- AI disclosure
- A visible label that tells viewers AI was used to make or change content. Solid can add a disclosure badge on export.Related: EU AI Act Article 50
- AI video generator
- A model or tool that creates video from a text prompt or an image. In Solid, the AI Video Generator fills missing B-roll with Veo, Seedance and more.Related: AI Video Generator
- AI voice clone
- A synthetic voice modeled on a real voice from a short sample, used for voiceovers in that voice.Related: ElevenLabs in Solid
- Angle
- The reason to buy an ad leads with, such as price, taste, convenience or social proof. Testing angles shows what moves an audience.Related: Creative testing
- Approval workflow
- The steps an ad goes through before it goes live: feedback, changes and final sign-off.Related: Video review tools
- Aspect ratio
- The shape of a video: 9:16 vertical for Reels, Stories and TikTok, 4:5 and 1:1 for feeds, 16:9 for YouTube.Related: Ad specs
B
- B-roll
- Supporting footage that is cut over the main shot or voiceover, such as product close-ups or lifestyle scenes.Related: AI Video Generator
- Brand guidelines
- The rules for how a brand looks and sounds: logo use, colors, fonts, tone of voice and claims it may or may not make.Related: Brand Hub
- Brand Hub
- Solid’s brand memory: fonts, colors, tone, claims, video guidelines and House Rules, read by the Solid Agent before every script.Related: Brand Hub
- Brand kit
- A brand’s fonts, colors, logos and rules in one place. In Solid, the Brand Hub goes further and is read by the agent before every script.Related: Brand Hub
- Burned-in captions
- Captions rendered into the video image, so they cannot be edited or removed later.Related: Video Editor
C
- C2PA content credentials
- A signed record attached to a media file that shows how it was made, including the use of AI.Related: Content Credentials checker
- Captions
- On-screen text that shows what is said. Most social video is watched without sound, so captions carry the message.Related: Video Editor
- Click-through rate (CTR)
- The share of impressions that lead to a click on the ad.Related: CTR calculator
- Client workspace
- A separate space for each client in an agency account, with its own footage, brand rules and projects.Related: Solid for agencies
- Concept
- The core idea of an ad: who it speaks to, the problem, the angle and the story. One concept can have many variants.Related: Solid Agent
- Conversion rate
- The share of clicks or visitors that complete a goal, such as a purchase or a sign-up.Related: Conversion rate calculator
- Cost per acquisition (CPA)
- The ad spend divided by the number of conversions, such as purchases or sign-ups.Related: CPA calculator
- Cost per click (CPC)
- The ad spend divided by the number of clicks on the ad.Related: CPC calculator
- CPM (cost per mille)
- The cost of 1,000 ad impressions. It shows how expensive it is to reach an audience.Related: CPM calculator
- Creative automation
- Automating the repetitive steps of ad production, such as variants, formats, captions and translations, so teams make more ads with the same people.Related: All features
- Creative brief
- A short document that tells a creator or editor what to make: goal, audience, angle, hook ideas, must-haves and formats.Related: For creative strategists
- Creative diversity
- Running ads that differ in concept, format, creator and angle, not just in small tweaks, so the platform can reach more people.Related: Creative testing
- Creative refresh
- A new version of a running ad with a new hook, scenes or music, made before the original wears out.Related: Refreshing tired ads
- Creative strategist
- The person who turns performance insights into briefs, concepts and hypotheses for the next ads.Related: For creative strategists
- Creative testing
- Running several versions of an ad against each other to learn which hook, angle or call to action performs best.Related: Creative testing
- Creative velocity
- How many new ads a team can produce and test in a given time.Related: Solid for brands
- CTA (call to action)
- The part of an ad that tells viewers what to do next, such as Shop now or Try it free.Related: Creative testing
D
- Data Processing Agreement (DPA)
- The contract under Art. 28 GDPR that sets out how a provider processes personal data on a customer’s behalf.Related: Security
- Digital asset management (DAM)
- Software for storing, organizing and finding brand assets such as images and video.Related: Video asset management
- Dubbing
- Replacing the spoken audio of a video with a translated voice, often timed to the original speaker.Related: International expansion
- Dynamic creative
- An ad setup in which the platform combines several videos, images, headlines and texts and learns which combination works best.Related: For performance marketers
E
- End card
- The last frame of an ad, usually with the logo, offer and call to action.Related: Video Editor
- EU AI Act
- The EU regulation on artificial intelligence. Its Article 50 sets transparency duties, such as labeling content that was generated or changed with AI.Related: EU AI Act Article 50
F
- Frequency
- How often, on average, one person has seen an ad. Rising frequency is an early sign of ad fatigue.Related: Refreshing tired ads
G
- GDPR
- The EU General Data Protection Regulation, which sets the rules for processing personal data in the EU.Related: Security
- Generative AI
- AI that creates new content, such as text, images, voice or video, from a prompt or an example.Related: AI Video Generator
H
- Hold rate
- The share of viewers who keep watching a video ad past a set point, such as 15 seconds or the end.Related: Creative testing
- Hook
- The first one to three seconds of a video ad, which decide whether people keep watching.Related: Creative testing
- Hook rate
- The share of impressions where viewers watch past the first seconds of a video ad, often measured as 3-second views divided by impressions.Related: Creative testing
I
- Image-to-video
- Generating a short video clip that starts from a still image.Related: AI Video Generator
- In-house creative team
- A creative team employed by the brand itself rather than by an agency.Related: Agency vs in-house
- Iteration
- Making a new version of an ad based on what the last round of testing showed.Related: For performance marketers
J
- Jump cut
- A cut between two shots of the same subject that skips a moment in time. Common in talking-head and UGC videos to keep the pace up.Related: For video editors
L
- Lip sync
- Matching mouth movements to the audio. In dubbing, AI lip sync adjusts the speaker’s mouth to the translated voice.Related: International expansion
M
- MCP (Model Context Protocol)
- An open standard that lets AI assistants such as Claude and ChatGPT use tools and data from other apps.Related: MCP connector
- Media buyer
- The person who plans and manages ad budgets, audiences and bids on platforms such as Meta and TikTok.Related: For performance marketers
- Music licensing
- The right to use a piece of music in an ad. Paid advertising needs a license that covers commercial use.Related: Epidemic Sound in Solid
P
- Packshot
- A clean shot of the product, often on a plain background, that shows exactly what is being sold.Related: AI Video Generator
- Pattern interrupt
- Something unexpected at the start of an ad, such as a sound, a movement or an odd visual, that makes people stop scrolling.Related: Creative testing
- Performance creative
- Ad creative made and judged by its measurable results, such as conversions and cost per acquisition.Related: Solid for brands
- Placement
- Where an ad appears, such as Instagram Reels, Stories, the Facebook feed or TikTok In-Feed. Each has its own format.Related: Ad specs
- Prompt
- The written instruction given to an AI model that describes what it should create.Related: AI Video Generator
R
- Raw footage
- Unedited video straight from the camera or creator, without captions or overlays. The best input for new ads.Related: Asset Library
- Reels
- Instagram’s short vertical video format, which is also an ad placement on Instagram and Facebook.Related: Reels safe zone
- Retargeting
- Showing ads to people who have already interacted with a brand, such as visitors of its website.Related: For performance marketers
- Return on ad spend (ROAS)
- Revenue from ads divided by the ad spend.Related: ROAS calculator
S
- Safe zone
- The area of a vertical video that the platform interface does not cover. Text and logos should stay inside it.Related: Safe zone checker
- Scene detection
- Automatically splitting a video into its individual shots, so each one can be found and reused.Related: Asset Library
- Script
- The words and shot plan of an ad: what is said, shown and written on screen, in order.Related: Solid Agent
- Smart Library
- Solid’s asset library: every upload is cut into scenes, described, transcribed and tagged, so any shot can be found and reused.Related: Asset Library
- Solid Agent
- The AI ad agent at the center of Solid. It proposes concepts, picks scenes, writes and voices scripts and assembles finished, editable ads.Related: Solid Agent
- Sound-off viewing
- Watching video with the sound muted, which is common in social feeds. Ads need captions and on-screen text to work without sound.Related: Video Editor
- Spark Ads
- A TikTok ad format that runs ads from organic posts, from your own account or a creator’s.Related: TikTok ad specs
T
- Talking head
- A shot of a person speaking straight into the camera, the typical A-roll of UGC ads.Related: Teleprompter
- Testimonial ad
- An ad in which a customer or creator talks about their own experience with the product.Related: AI UGC ads
- Text-based editing
- Editing a video by editing its transcript: delete a sentence and the video cut follows.Related: Video Editor
- Text-to-video
- Generating a video clip from a written description of the scene.Related: AI Video Generator
- Thumb-stop rate
- Another name for hook rate: how many people stop scrolling when the ad appears.Related: Creative testing
- TikTok ads
- Ads that run on TikTok, mostly vertical In-Feed videos, plus formats such as Spark Ads.Related: TikTok ad specs
- Timeline
- The track-based view in a video editor where clips, voice, music and text are arranged over time.Related: Video Editor
- Transcript
- The written text of everything said in a video. Solid transcribes every upload, so scenes can be found by what is said.Related: Asset Library
U
- UGC (user-generated content)
- Content made by real customers or creators rather than the brand. UGC ads use this footage in paid social ads because it feels authentic.Related: AI UGC ads
- UGC ads
- Paid ads built from creator or customer footage, usually filmed on a phone in a native, personal style.Related: AI UGC ads
- UGC creator
- A person paid to make authentic-looking videos for a brand, usually filmed on a phone.Related: AI UGC ads
- Unboxing video
- A video of someone opening a product’s packaging for the first time, a common UGC format.Related: AI UGC ads
- Usage rights
- The permission to use creator or customer content in ads, often limited in time, channel or market.Related: AI UGC ads
V
- Variant
- A version of an ad that changes one element, such as the hook, the CTA or the format, so it can be tested against others.Related: Creative testing
- Vertical video
- Video in portrait format, usually 9:16, made for phone screens and feeds such as Reels, TikTok and YouTube Shorts.Related: Ad specs
- Video translation
- Turning a video into another language, including the voice, the captions and the text on screen.Related: International expansion
- Voiceover
- Narration recorded or generated separately from the footage and laid over the video.Related: ElevenLabs in Solid
W
- Watch time
- The total or average time viewers spend watching a video.Related: Creative testing
- Winning ad
- The ad that performs best in a test, which is then scaled and used as the starting point for the next round.Related: Creative testing
Y
- YouTube Shorts
- YouTube’s feed of short vertical videos, which is also an ad placement.Related: Shorts safe zone
FAQs
Frequently asked questions
Anything else? We’re happy to walk you through Solid with your own footage.
Book a demoWhat does UGC mean?
UGC means user-generated content: content made by real customers or creators rather than the brand. In advertising, UGC ads use this footage because it feels authentic.
What is a good hook rate?
It depends on the platform and the audience. Compare hook rates between your own ads: the hook with the highest share of viewers past the first seconds is the one to scale.
What is creative automation?
Automating the repetitive steps of ad production, such as variants, formats, captions and translations. Solid automates the whole production with the Solid Agent.
What is an AI ad agent?
An AI agent that runs the whole ad production from concept to finished ad. The Solid Agent works on your own footage and brand rules.
Keep reading
Related pages
Solid is the AI creative engine for brands and their agencies. Its agent turns a brand’s own footage, creators and best ads into finished video ads for Meta, TikTok and YouTube, and generates only the shots that are missing.
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