Concept
The Solid Agent
Proposes concepts for your brief and recommends one.
You can change
Pick one, combine them or write your own.
DaVinci Resolve wins on color and price, Premiere Pro on Adobe workflows. For ads at volume, there is Solid.
Side by side
| Feature | |||
|---|---|---|---|
| Price | Free, Studio $295 one-time | From $22.99 a month (US, annual) | From €299 a month, per brand |
| Pricing model | One-time license | Subscription | Subscription by brand and ad volume |
| Platforms | Mac, Windows, Linux | Mac, Windows | Browser |
| Editing | Professional timeline, Cut and Edit pages | Professional timeline | AI video editor in a chat, text-based editing and timeline |
| Color | Industry-leading color grading | Lumetri color tools | Color grading for ads |
| Audio | Fairlight, voice isolation in Studio | Essential Sound, Enhance Speech | AI voices, voice cleanup, licensed music |
| AI features | Neural Engine in Studio: text-based editing, smart reframing, IntelliSearch | Media Intelligence search, text-based editing, Generative Extend, caption translation | Solid Agent builds the whole ad; all major video and image models |
| Review | Multi-user collaboration | Frame.io included | Comments on the frame, guest links |
| Learning curve | Steep | Steep | Low: plain-language chat |
| Best for | Color-critical post-production | Long-form and Adobe workflows | Video ads at volume |
From each provider’s own pages. Prices verified 28 October 2026.
The verdict
If you make video ads
DaVinci Resolve and Premiere Pro are editors: every hook, every format and every language version is still built by hand. Performance teams need dozens of those versions every week.
Solid is the AI creative engine for brands and their agencies. Its Smart Library cuts your footage into searchable scenes, and the Solid Agent builds every ad and variant in a chat, on brand. Nothing is hardcoded: you can change the script, the voice, the scenes and the final cut in the video editor.
Read Solid vs DaVinci Resolve, Solid vs Premiere Pro, DaVinci Resolve alternatives and Premiere Pro alternatives.
AI-native, never hardcoded
Solid is a fully AI-native creative engine: the Solid Agent runs the whole production in a chat. Nothing is locked. Open any step and adjust it by hand, down to the frame in the video editor.
The Solid Agent
Proposes concepts for your brief and recommends one.
You can change
Pick one, combine them or write your own.
The Solid Agent
Writes the script, hooks and CTA in your brand tone.
You can change
Edit every line, hook and call to action.
The Solid Agent
Voices the script with your brand voice or an AI voice.
You can change
Swap the voice, change the pacing or use your own recording.
The Solid Agent
Picks your best takes and cuts them in order.
You can change
Swap clips and trim by text or on the multi-track timeline.
The Solid Agent
Styles captions and exports every format and language.
You can change
Restyle, move and fine-tune everything before export.
FAQs
Anything else? We’re happy to walk you through Solid with your own footage.
Book a demoFor color grading and value, often yes: the free version is very capable and Studio is a one-time license. For Adobe workflows, plugins and Frame.io review, Premiere Pro is the better fit.
Yes. DaVinci Resolve has a free version; DaVinci Resolve Studio, with the Neural Engine AI tools, is a one-time license listed at $295.
Both are manual editors, so every hook, format and language version is built by hand. For ads at volume, an AI creative engine like Solid builds the variants from your footage and keeps every step editable.
Yes, but expect a learning curve; the interfaces and workflows differ. Many teams keep one editor for hero films and use Solid for ad variants.
Yes, every step. The Solid Agent does the work in a chat, but nothing is hardcoded: you can change the concept, rewrite the script, swap the voice, replace scenes and fine-tune the final cut in the video editor, by text or on the timeline.
Keep reading
Solid is the AI creative engine for brands and their agencies. Its agent turns a brand’s own footage, creators and best ads into finished video ads for Meta, TikTok and YouTube, and generates only the shots that are missing.
Request access
See what Solid makes from your own footage. Tell us about your team and we’ll set you up.