Builds the whole ad, not a clip
Brief it once and the Solid Agent writes the concept, picks the takes, writes the script, adds the voice and assembles a finished, editable ad.
Solid vs Arcads: which is better for video ads?
An honest, side-by-side comparison of Solid and Arcads on features, pricing and fit.
Quick comparison
Solid vs Arcads: For performance video ads, Solid is the stronger choice. Both have an agent, generative models and MCP, but the Solid Agent runs the entire production on your real footage and creators: it picks your best takes, writes and voices the script, follows your Brand Hub and generates only the shots that are missing. Arcads starts from AI actors; Solid starts from your brand. Pick Arcads only if you have no footage at all.
What is Solid?
Solid is the AI creative engine for brands and their agencies. Its agent turns a brand’s own footage, voice and best ads into finished video ads for Meta, TikTok and YouTube. It starts from your real footage and creators, and its AI Video Generator fills only the shots that are missing. Every step stays editable: script, voice, scenes and the final cut.
What is Arcads?
Arcads is an AI ad platform built around AI actors: you write a script, pick an actor and get a talking-head, UGC-style video. It bundles video models such as Veo, Seedance and Kling, an AI agent called Mark, captions, video translation, a public API and an MCP connector.
arcads.ai ↗How Solid works
Real footage first, generation built in
Solid is not only a generator. It cuts your real footage into ads and generates what is missing.
Real footage first
Solid edits the video you already have
- Every upload cut into scenes, described and transcribed
- The agent picks your best takes and cuts them in order
- Edit by text or on a multi-track timeline
- Your creators, products and voice, not synthetic stand-ins
Generation built in
And generates what is missing
- All major video models, including Veo and Seedance
- All major image models, including Nano Banana 2, FLUX and Seedream
- Your own scenes as references, so shots match
- AI voices and brand voice cloning
The Solid Agent
The AI ad agent that does the whole job
Other tools generate assets. The Solid Agent runs the production end to end, on your own footage and brand.
Works on your real footage
It searches every scene, transcript and person in your library and cuts your best takes in order. Generation only fills the gaps.
Knows your brand
It reads your Brand Hub, video guidelines and House Rules before every script, and remembers what you teach it.
Asks before it builds
It proposes concepts and recommends one, so you steer the idea before anything is rendered.
Edits by conversation
Rewrite a line, add hooks, swap a clip or restyle captions by typing. Every hook, body and CTA combination stays editable.
Closes the review loop
It summarizes reviewer comments, works the feedback in and translates approved ads for every market in one request.
AI-native, never hardcoded
The Solid Agent does the work. You can change every step.
Solid is a fully AI-native creative engine: the Solid Agent runs the whole production in a chat. Nothing is locked. Open any step and adjust it by hand, down to the frame in the video editor.
Concept
The Solid Agent
Proposes concepts for your brief and recommends one.
You can change
Pick one, combine them or write your own.
Script
The Solid Agent
Writes the script, hooks and CTA in your brand tone.
You can change
Edit every line, hook and call to action.
Voice
The Solid Agent
Voices the script with your brand voice or an AI voice.
You can change
Swap the voice, change the pacing or use your own recording.
Scenes and cut
The Solid Agent
Picks your best takes and cuts them in order.
You can change
Swap clips and trim by text or on the multi-track timeline.
Captions and formats
The Solid Agent
Styles captions and exports every format and language.
You can change
Restyle, move and fine-tune everything before export.
Key differences
What sets Solid and Arcads apart
- Raw material
- SolidYour real footage and creators, cut by AI
- ArcadsAI actors and generated clips
- Generation
- SolidAll major video and image models, built in
- ArcadsVeo, Seedance, Kling and more
- Agent
- SolidSolid Agent builds the whole ad from your library
- ArcadsMark, an AI agent for creating ads
- Brand and review
- SolidBrand Hub, comments on the frame, client links without an account
- ArcadsNot documented
- Buying
- SolidSelf-serve by card via Stripe, from €299 a month
- ArcadsSelf-serve by card, credits per action
Feature by feature
Solid vs Arcads, side by side
| Feature | Arcads | |
|---|---|---|
| Real footage, cut by AI | ||
| Ads cut from your own footage | YesScene detection, A-roll and B-roll sorting, the agent cuts your takes in order | PartialReplace Actor and Animate Actor use your material; focus is AI actors |
| Multi-track timeline editor | YesVideo, overlay, voice, music and SFX tracks, transitions, color grading | PartialTrim, stitch, merge layers, text overlay |
| Generation, built in | ||
| AI agent that builds the whole ad | YesSolid Agent: concept, scenes, script, voice and edit | YesMark |
| Generative video and images | YesAll major video and image models, including Veo, Seedance, Nano Banana 2, FLUX and Seedream; your scenes as references | YesVeo 3.1, Seedance, Kling, images |
| AI avatars and actors | NoNot offered, by design: real creators only | YesCore feature, custom actors |
| AI voices and voice cloning | YesElevenLabs library plus Solid voices, brand voice clone from a 10 second sample | YesElevenLabs voices, voice cloning |
| Brand | ||
| Brand guidelines the AI follows | YesBrand Hub, drafted from your website, plus video guidelines and House Rules | Not documented |
| Review and export | ||
| Real-time collaboration and comments on the frame | YesLive project, comments pinned to the moment, @mentions, approval statuses | PartialTeam seats on Pro |
| Client review links without an account | YesGuest links, reviewers can never edit | Not documented |
| Translation | YesSpeech, captions and on-screen text, translated on your footage | YesTranslate Video, credits per 30 seconds per language |
| Every aspect ratio and batch export | Yes9:16, 4:5, 3:4, 1:1 and 16:9 in one project, batch export up to 4K | PartialResize tool, models up to 4K |
| Auto captions and platform safe zones | YesCaption presets, TikTok, Instagram and YouTube safe zones | PartialCaptions |
| Integrations and trust | ||
| MCP or API | YesMCP connector for Claude, ChatGPT, Grok or Langdock | YesMCP, public API on Pro |
| EU hosting, GDPR DPA and SSO | YesGerman company, EU hosting, SSO on Enterprise | Not documented |
| Buying | ||
| Self-serve checkout by card | YesPay by card through Stripe, invoice on Enterprise | Yes |
Based on publicly available information. “Not documented” means we could not find it in Arcads’s public material.
Honest assessment
Where each tool excels, and where it falls short
Where Solid excels
- Ads cut from your real footage and creators
- Generation built in for every missing shot
- Brand Hub keeps every ad on brand
- Team and client review in one place
- Workspace per brand, made for agencies
- EU hosting, GDPR and C2PA on every export
Where Arcads excels
- Large library of AI actors, no filming needed
- Many video models in one credit pool
- Fast from script to talking-head video
- Public API on Pro
- Lower entry price
Where Solid falls short
- No AI actors, by design
- Higher entry price than credit plans
Where Arcads falls short
- Ads rely on synthetic actors rather than your own creators
- Editing your own footage is limited to basic tools
- Costs scale per minute and per action
- Dollar prices only visible inside the app
Pricing
Solid vs Arcads pricing
Solid
Self-serve plans by brands and ads per month, pay by card through Stripe.
- Starter
- €299 / month
- 1 brand, about 15 ads a month
- Grow
- €999 / month
- Up to 3 brands, about 75 ads a month
- Scale
- €1,999 / month
- Up to 10 brands, about 150 ads a month
- Enterprise
- Custom
- 250 to 1,000+ ads a month
Arcads
Credit-based plans.
- Starter
- about $110 / month*
- 8,000 credits a month
- Creator
- about $220 / month*
- 16,000 credits a month
- Pro, Scale, Business
- In app
- 48,000 to 192,000 credits
- Enterprise
- Custom
- Custom credits
*Arcads shows dollar prices only inside the app. Credit allowances are from the Arcads help center; dollar figures are third-party reports from 2026.
Sources: Arcads help center: how pricing works. Prices verified 28 October 2026; always check current prices with each provider.
The verdict
Choose Solid or Arcads?
Choose Solid if
- You have footage, creators and past winning ads
- You want real people in your ads, with generation for the gaps
- Brand consistency matters for every ad
- Several people or clients review and approve ads
- You want EU hosting and a GDPR DPA
Choose Arcads if
- You have little or no footage yet
- You want AI actors to deliver scripts
- You prefer paying per credit
- You need a public API for generation
Bottom line: Arcads starts from AI actors that deliver your scripts. Solid starts from your brand, and the Solid Agent turns it into finished ads. For performance video ads, that is the stronger foundation.
FAQs
Solid vs Arcads: common questions
Anything else? We’re happy to walk you through Solid with your own footage.
Book a demoIs Solid or Arcads better for performance ads?
Both have an agent, generative video and MCP. Solid is built for brands and agencies that want more ads from their real footage and creators, with generation for missing shots. Arcads is built around AI actors for teams without footage.
Does Solid generate video like Arcads?
Yes. Solid has all major video and image models built in, including Veo, Seedance, Nano Banana 2, FLUX and Seedream, using your own scenes as references. It does not offer AI actors.
Does Solid have MCP like Arcads?
Yes. The Solid MCP connector brings your library into Claude, ChatGPT, Grok or Langdock.
How does Arcads pricing compare to Solid?
Arcads charges credits per action, about 800 credits for a talking-actor video, with Starter reported at about $110 a month. Solid plans start at €299 a month for one brand and about 15 ads, self-serve by card.
Can I use Solid and Arcads together?
Yes. Some teams use AI actors for quick concept tests and Solid to scale winners with their own footage and creators.
Can I edit what the Solid Agent makes?
Yes, every step. The Solid Agent does the work in a chat, but nothing is hardcoded: you can change the concept, rewrite the script, swap the voice, replace scenes and fine-tune the final cut in the video editor, by text or on the timeline.
Keep reading
Related pages
Solid is the AI creative engine for brands and their agencies. Its agent turns a brand’s own footage, creators and best ads into finished video ads for Meta, TikTok and YouTube, and generates only the shots that are missing.
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See the difference with your own footage
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