Choose an agency when
You need new creators, a new shoot, a brand campaign or ideas from outside the company.
Agency vs in-house: which is right for video ads?
Agencies win on shoots and big ideas, in-house teams on speed. Most brands end up with a hybrid.
Side by side
Agency, in-house and hybrid compared
| Factor | Agency | In-house | Hybrid with |
|---|---|---|---|
| Speed of iteration | Days to weeks per round | Hours, if editing capacity exists | Same day for variants |
| Cost per extra variant | A new quote, often €150 to €500 per UGC video | Editor time | Included in the plan |
| Access to raw footage | Often only finished files | Full | Full, searchable by scene |
| New creators and shoots | Strong | Limited | Agency or creator platform |
| Brand consistency | Depends on the briefing | High | Brand Hub applied to every ad |
| Scaling to new markets | A new production per market | Manual translation | Translation on the same footage |
Typical ranges from our conversations with brands and agencies; your numbers will differ.
When to choose what
The right model depends on what you need most
Build in-house when
You test every week, run several markets and need iterations faster than an agency can quote them.
Go hybrid when
You want both: agencies upstream for footage and big ideas, your team with Solid downstream for every variant.
How performance marketers use Solid · How marketing leads roll it out · Solid for agencies
FAQs
Frequently asked questions
Anything else? We’re happy to walk you through Solid with your own footage.
Book a demoIs in-house creative cheaper than an agency?
For iterations and variants, usually yes, because each extra version costs editing time rather than a new quote. For new shoots and creators, agencies often remain the better option.
What is a hybrid creative model?
Agencies or creator platforms deliver new footage and big ideas; the in-house team turns that footage into every variant, format and market version.
How does Solid fit in?
Solid is the in-house side of the hybrid: the Solid Agent builds variants, formats and translations from the footage the agency delivers.
Should agencies worry about in-house tools?
Many agencies use Solid themselves to deliver more variants per client and add localization as a service.
Keep reading
Related pages
Solid is the AI creative engine for brands and their agencies. Its agent turns a brand’s own footage, creators and best ads into finished video ads for Meta, TikTok and YouTube, and generates only the shots that are missing.
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