One shoot, dozens of ads, one clear winner
One shoot, many versions: new hooks, angles and calls to action to test against each other.
How it works
From one shoot to your winning ad
Start with the footage you have
One shoot is enough. Solid cuts it into scenes and tags every one, so every shot can become the opening, the body or the end of a new ad.
Turn it into many variations
Brief the Solid Agent with the ideas you want to test: different hooks, angles and calls to action. It builds every combination from the same footage, named and ready for your ad account.
Test them and find your winner
Run all variants against each other and see which hook, angle and call to action wins. Scale the winning ad and brief the next round from it.
What teams get
6 reasons teams use Solid
Click any card to see how it works.
Many ads from one shootNo new production per test
Every variation is built from footage you already have, so testing more ideas costs no extra shoot.
- One shoot, many ads
- Every scene reusable
- No new production
Hooks, angles and CTAsTest what really moves people
Mix and match openings, angles and calls to action to see which combination performs.
- Hook variations
- Angle variations
- CTA variations
Clean test designChange one thing at a time
Keep the body and swap only the hook, or keep the hook and swap the CTA, so every test gives a clear answer.
- Isolated variables
- Clear comparisons
- Faster learning
Named for your ad accountResults map back to ideas
Every variant is named by hook, angle and CTA, so you can read results straight from Ads Manager.
- Consistent naming
- Easy to read
- No manual renaming
Find your winnerData, not guesswork
Compare all variants side by side and see which one beats the rest.
- All variants compared
- Clear winner
- Learnings per element
Scale and iterateNext round from the winner
Scale the winning ad and brief the next round of variations from it.
- Scale what works
- Fast next rounds
- Learning compounds
EISKAFFEE, ABER HOLYDE
Hook BCustomer stories
What teams say about Solid
The game changer for us was building one really strong ad from our best ads, UGC and B-roll, with fast cuts and different hooks to test, all in one tool. That saved us a lot of time and nerves.
Lisa Krapinger-RuetherSenior Vice President Digital, NEOH
I’m the only video editor on our paid marketing team. Before Solid, I edited every ad and every variation by hand. Today I deliver 35 to 40 finished ads and versions every four weeks, each with several different openings to test.
Cameron Acus-StokesVideo Editor, Paid Marketing, Butternut Box
FAQs
Frequently asked questions
Anything else? We’re happy to walk you through Solid with your own footage.
Book a demoHow many variations can we make from one shoot?
As many as your plan’s ad volume allows. A typical test batch is 6 to 12 variants from one shoot.
Do we need new footage for every test?
No. Every variation is built from footage you already have in your Asset Library.
Does Solid run the tests in our ad account?
No. Solid builds and exports the variants. You launch and read them in Meta, TikTok or YouTube as usual.
What should we test first?
Usually the hook: the first seconds decide whether people keep watching. Then angles and calls to action.
Keep reading
Related pages
Solid is the AI creative engine for brands and their agencies. Its agent turns a brand’s own footage, creators and best ads into finished video ads for Meta, TikTok and YouTube, and generates only the shots that are missing.
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Find your next winning ad
See what Solid makes from your own footage. Tell us about your team and we’ll set you up.