Way 1
Start with one champion
A performance marketer starts on real footage. Once the first winners ship, strategy, editing and approvals join.
Who startsPerformance marketer
Who uses Solid, and how it rolls out in your team
Who uses Solid: performance marketers, strategists, editors, generalists, leaders and agency teams.
1Rules2Footage3Drafts4Finish5Approve
1Rules2Footage3Drafts4Finish5Approve
1Rules2Footage3Drafts4Finish5Approve
1Rules2Footage3Drafts4Finish5Approve
1Rules2Footage3Drafts4Finish5Approve
1Rules2Footage3Drafts4Finish5Approve
Getting started
Four ways teams bring Solid in
There is no single right way. These are the patterns we see work best.
Way 2
No editor yet? Give it to a generalist
A junior marketer or project lead produces finished ads in the chat. The Brand Hub keeps them on brand, a lead approves.
Who startsMarketer without an editor
Way 3
Editors keep the craft
Editors hand the repetitive edit to the Solid Agent: clip search, first cuts, variants, captions and translations. They finish where it matters.
Who startsVideo editor
Way 4
Leaders try it first
A CMO or founder tests Solid, sees ads from their own footage, then rolls out seats for the team.
Who startsCMO or founder
How Solid rolls out
One workflow, every role in its place
The most successful teams split the work like this. Start with one person and add the others as you grow.
Step 1
Brand rulesCreative lead or strategistSets the Brand Hub, video guidelines and House Rules once.
Step 2
FootageCreators and shootsRaw footage and past ads go into the Asset Library, tagged automatically.
Step 3
Drafts and variantsMarketer or generalistBriefs the Solid Agent in a chat and gets finished, editable ads.
Step 4
FinishingVideo editor, optionalFine-tunes on the timeline where it matters.
Step 5
ApprovalLead or clientComments on the frame and approves, without a Solid account if needed.
Not a cockpit
A chat instead of an editing cockpit
Classic editors like Premiere Pro or CapCut give you every control and expect you to use them all. Solid gives you a conversation, and you still keep the final cut.
Classic editing software
You operate every control
- Dozens of panels, tracks and export presets
- Every hook, format and language built by hand
- Searching drives for the right take
- Brand rules checked by eye, ad by ad
Solid
You say what you need
- One chat: describe the ad, the Solid Agent builds it
- Variants, formats and languages on request
- Every scene searchable by what is in it
- Full edit control: text, timeline, voice, captions
Solid vs Premiere Pro · Solid vs CapCut · Solid vs DaVinci Resolve · Solid vs Descript · Solid vs Final Cut Pro
FAQs
Frequently asked questions
Anything else? We’re happy to walk you through Solid with your own footage.
Book a demoWho uses Solid?
Performance marketers, creative strategists, video editors, marketers without an editor, CMOs and marketing leads, and agency teams. Strategists set the rules, marketers and editors produce, leaders and clients approve.
Who should start with Solid?
Usually the person who needs more ads most: often a performance marketer or a marketing generalist without an editor.
Is Solid a video editor like CapCut or Premiere Pro?
No. Solid is a creative engine: you brief the Solid Agent in a chat and it builds the ads from your footage. A full editor is built in, so you keep the final cut.
Do we need a video editor to use Solid?
No. Many teams start without one. Editors who join use Solid to skip the repetitive part of the edit.
Keep reading
Related pages
Solid is the AI creative engine for brands and their agencies. Its agent turns a brand’s own footage, creators and best ads into finished video ads for Meta, TikTok and YouTube, and generates only the shots that are missing.
Request access
Your next ads are one chat away
See what Solid makes from your own footage. Tell us about your team and we’ll set you up.