Builds the whole ad, not a clip
Brief it once and the Solid Agent writes the concept, picks the takes, writes the script, adds the voice and assembles a finished, editable ad.
Solid vs DaVinci Resolve: which is better for video ads?
An honest, side-by-side comparison of Solid and DaVinci Resolve on features, pricing and fit.
Quick comparison
Solid vs DaVinci Resolve: For performance video ads, Solid is the faster choice. DaVinci Resolve is a powerful post-production suite, but every ad version is still cut and exported by hand. The Solid Agent builds the ads for you in a chat, from your own footage and creators: best takes, script, voice, captions, every hook, format and language, on brand and editable in Solid’s AI video editor, by text or on the timeline. Pick DaVinci Resolve for color-critical, cinematic post-production.
What is Solid?
Solid is the AI creative engine for brands and their agencies. Its agent turns a brand’s own footage, voice and best ads into finished video ads for Meta, TikTok and YouTube. Its AI video editor works in a chat: the Solid Agent cuts the ad from your footage, and you fine-tune by text or on a multi-track timeline. Every step stays editable: script, voice, scenes and the final cut.
What is DaVinci Resolve?
DaVinci Resolve from Blackmagic Design combines editing, color grading, visual effects and Fairlight audio in one application. The free version includes multi-user collaboration; DaVinci Resolve Studio adds DaVinci Neural Engine tools such as text-based editing, smart reframing and voice isolation.
blackmagicdesign.com ↗How Solid works
Real footage first, generation built in
Solid is not only a generator. It cuts your real footage into ads and generates what is missing.
Real footage first
Solid edits the video you already have
- Every upload cut into scenes, described and transcribed
- The agent picks your best takes and cuts them in order
- Edit by text or on a multi-track timeline
- Your creators, products and voice, not synthetic stand-ins
Generation built in
And generates what is missing
- All major video models, including Veo and Seedance
- All major image models, including Nano Banana 2, FLUX and Seedream
- Your own scenes as references, so shots match
- AI voices and brand voice cloning
The Solid Agent
The AI ad agent that does the whole job
Other tools generate assets. The Solid Agent runs the production end to end, on your own footage and brand.
Works on your real footage
It searches every scene, transcript and person in your library and cuts your best takes in order. Generation only fills the gaps.
Knows your brand
It reads your Brand Hub, video guidelines and House Rules before every script, and remembers what you teach it.
Asks before it builds
It proposes concepts and recommends one, so you steer the idea before anything is rendered.
Edits by conversation
Rewrite a line, add hooks, swap a clip or restyle captions by typing. Every hook, body and CTA combination stays editable.
Closes the review loop
It summarizes reviewer comments, works the feedback in and translates approved ads for every market in one request.
AI-native, never hardcoded
The Solid Agent does the work. You can change every step.
Solid is a fully AI-native creative engine: the Solid Agent runs the whole production in a chat. Nothing is locked. Open any step and adjust it by hand, down to the frame in the video editor.
Concept
The Solid Agent
Proposes concepts for your brief and recommends one.
You can change
Pick one, combine them or write your own.
Script
The Solid Agent
Writes the script, hooks and CTA in your brand tone.
You can change
Edit every line, hook and call to action.
Voice
The Solid Agent
Voices the script with your brand voice or an AI voice.
You can change
Swap the voice, change the pacing or use your own recording.
Scenes and cut
The Solid Agent
Picks your best takes and cuts them in order.
You can change
Swap clips and trim by text or on the multi-track timeline.
Captions and formats
The Solid Agent
Styles captions and exports every format and language.
You can change
Restyle, move and fine-tune everything before export.
Key differences
What sets Solid and DaVinci Resolve apart
- Way of working
- SolidOne chat with the Solid Agent, timeline when you want it
- DaVinci ResolveA post-production suite of pages and panels, operated by hand
- Ad variants
- SolidHooks, bodies, CTAs, formats and languages on request
- DaVinci ResolveEvery version built and exported by hand
- Brand control
- SolidBrand Hub the agent follows in every ad
- DaVinci ResolveApplied by the editor
- Who can use it
- SolidMarketers, strategists and editors
- DaVinci ResolveTrained editors and colorists
- Buying
- SolidSelf-serve by card via Stripe, from €299 a month
- DaVinci ResolveFree, or Studio as a one-time license
Feature by feature
Solid vs DaVinci Resolve, side by side
| Feature | DaVinci Resolve | |
|---|---|---|
| Real footage, cut by AI | ||
| Ads cut from your own footage | YesScene detection, A-roll and B-roll sorting, the agent cuts your takes in order | YesYou cut every version by hand |
| Search footage by description, speech or on-screen text | YesEvery upload described, transcribed and searchable | PartialIntelliSearch in Studio |
| Edit video by editing text | YesDelete words and the video cuts with them | YesText-based editing in Studio |
| Multi-track timeline editor | YesVideo, overlay, voice, music and SFX tracks, transitions, color grading | YesProfessional timeline |
| Generation, built in | ||
| AI agent that builds the whole ad | YesSolid Agent: concept, scenes, script, voice and edit | NoNeural Engine assists inside a manual workflow |
| Hook, body and CTA variants | YesEvery combination becomes its own editable ad | NoBuilt by hand |
| Brand | ||
| Brand guidelines the AI follows | YesBrand Hub, drafted from your website, plus video guidelines and House Rules | NoApplied by hand |
| Review and export | ||
| Real-time collaboration and comments on the frame | YesLive project, comments pinned to the moment, @mentions, approval statuses | PartialMulti-user collaboration |
| Client review links without an account | YesGuest links, reviewers can never edit | Not documented |
| Every aspect ratio and batch export | Yes9:16, 4:5, 3:4, 1:1 and 16:9 in one project, batch export up to 4K | PartialSmart reframing in Studio |
| Auto captions and platform safe zones | YesCaption presets, TikTok, Instagram and YouTube safe zones | PartialSubtitles and closed captions |
| Integrations and trust | ||
| MCP or API | YesMCP connector for Claude, ChatGPT, Grok or Langdock | PartialScripting API |
| EU hosting, GDPR DPA and SSO | YesGerman company, EU hosting, SSO on Enterprise | Not documented |
| Buying | ||
| Self-serve checkout by card | YesPay by card through Stripe, invoice on Enterprise | Yes |
Based on publicly available information. “Not documented” means we could not find it in DaVinci Resolve’s public material.
Honest assessment
Where each tool excels, and where it falls short
Where Solid excels
- One chat builds the whole ad from your footage
- Hook, body, CTA, format and language variants on request
- Brand Hub keeps every ad on brand
- Usable by marketers, not only trained editors
- Team and client review on the frame
- All major video and image models for missing shots
Where DaVinci Resolve excels
- Best-in-class color grading
- Editing, color, VFX and audio in one app
- Generous free version
- One-time license instead of a subscription
- Multi-user collaboration
Where Solid falls short
- Not built for color-critical or cinematic finishing
- Subscription instead of a one-time license
Where DaVinci Resolve falls short
- Every ad variant is still built by hand
- Steep learning curve, made for trained editors and colorists
- No agent that writes, voices and assembles ads
- No brand rules the software applies for you
Pricing
Solid vs DaVinci Resolve pricing
Solid
Self-serve plans by brands and ads per month, pay by card through Stripe.
- Starter
- €299 / month
- 1 brand, about 15 ads a month
- Grow
- €999 / month
- Up to 3 brands, about 75 ads a month
- Scale
- €1,999 / month
- Up to 10 brands, about 150 ads a month
- Enterprise
- Custom
- 250 to 1,000+ ads a month
DaVinci Resolve
Free version, or a one-time license for DaVinci Resolve Studio.
- DaVinci Resolve
- Free
- Editing, color, audio, multi-user collaboration
- DaVinci Resolve Studio
- $295 one-time
- Neural Engine AI tools; on sale for $236 when we checked
Prices from Blackmagic Design’s product page.
Sources: Blackmagic Design: DaVinci Resolve. Prices verified 28 October 2026; always check current prices with each provider.
The verdict
Choose Solid or DaVinci Resolve?
Choose Solid if
- You need many ad variants every week
- Marketers, not only editors, should produce ads
- You have footage, creators and past winning ads
- Brand consistency matters for every ad
- Ads go to several markets and languages
Choose DaVinci Resolve if
- You need cinema-grade color grading
- You finish films, series or commercials in post
- You prefer a one-time license
- You want a free professional editor
Bottom line: DaVinci Resolve is built for finishing one film to cinema standard. Solid is built for producing many on-brand ads from your footage every week, with the whole team in one place.
FAQs
Solid vs DaVinci Resolve: common questions
Anything else? We’re happy to walk you through Solid with your own footage.
Book a demoIs Solid a DaVinci Resolve alternative?
For performance video ads, yes. Solid replaces the repetitive part of ad production with the Solid Agent: clip search, cuts, scripts, voices, captions, formats and translations. For color grading and cinematic finishing, DaVinci Resolve remains the specialist tool.
Is DaVinci Resolve free?
Yes, there is a free version. DaVinci Resolve Studio, with the Neural Engine AI tools, is a one-time license listed at $295.
Can I use Solid and DaVinci Resolve together?
Yes. Teams use Solid to produce ad variants at volume and keep DaVinci Resolve for color-critical hero work.
Do I need editing skills to use Solid?
No. You brief the Solid Agent in plain language and it builds the ad. Editors can still fine-tune everything on the timeline.
Can I edit what the Solid Agent makes?
Yes, every step. The Solid Agent does the work in a chat, but nothing is hardcoded: you can change the concept, rewrite the script, swap the voice, replace scenes and fine-tune the final cut in the video editor, by text or on the timeline.
Keep reading
Related pages
Solid is the AI creative engine for brands and their agencies. Its agent turns a brand’s own footage, creators and best ads into finished video ads for Meta, TikTok and YouTube, and generates only the shots that are missing.
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See the difference with your own footage
See what Solid makes from your own footage. Tell us about your team and we’ll set you up.