Builds the whole ad, not a clip
Brief it once and the Solid Agent writes the concept, picks the takes, writes the script, adds the voice and assembles a finished, editable ad.
Solid vs Premiere Pro: which is better for video ads?
An honest, side-by-side comparison of Solid and Premiere Pro on features, pricing and fit.
Quick comparison
Solid vs Premiere Pro: For performance video ads, Solid is the faster choice. Premiere Pro is the industry-standard editor, but every hook, format and language version is still built by hand on a timeline. With Solid you brief the Solid Agent in a chat: it searches your footage, cuts your best takes, writes and voices the script, follows your Brand Hub and delivers every variant, and you keep full edit control. Pick Premiere Pro for long-form, cinematic or broadcast work.
What is Solid?
Solid is the AI creative engine for brands and their agencies. Its agent turns a brand’s own footage, voice and best ads into finished video ads for Meta, TikTok and YouTube. Its AI video editor works in a chat: the Solid Agent cuts the ad from your footage, and you fine-tune by text or on a multi-track timeline. Every step stays editable: script, voice, scenes and the final cut.
What is Premiere Pro?
Adobe Premiere Pro is a professional video editing application. Editors cut on a multi-track timeline, with AI assists such as Media Intelligence search, Speech to Text and text-based editing, Generative Extend powered by Adobe Firefly, Auto Reframe, Enhance Speech and caption translation. Frame.io review is included.
adobe.com ↗How Solid works
Real footage first, generation built in
Solid is not only a generator. It cuts your real footage into ads and generates what is missing.
Real footage first
Solid edits the video you already have
- Every upload cut into scenes, described and transcribed
- The agent picks your best takes and cuts them in order
- Edit by text or on a multi-track timeline
- Your creators, products and voice, not synthetic stand-ins
Generation built in
And generates what is missing
- All major video models, including Veo and Seedance
- All major image models, including Nano Banana 2, FLUX and Seedream
- Your own scenes as references, so shots match
- AI voices and brand voice cloning
The Solid Agent
The AI ad agent that does the whole job
Other tools generate assets. The Solid Agent runs the production end to end, on your own footage and brand.
Works on your real footage
It searches every scene, transcript and person in your library and cuts your best takes in order. Generation only fills the gaps.
Knows your brand
It reads your Brand Hub, video guidelines and House Rules before every script, and remembers what you teach it.
Asks before it builds
It proposes concepts and recommends one, so you steer the idea before anything is rendered.
Edits by conversation
Rewrite a line, add hooks, swap a clip or restyle captions by typing. Every hook, body and CTA combination stays editable.
Closes the review loop
It summarizes reviewer comments, works the feedback in and translates approved ads for every market in one request.
AI-native, never hardcoded
The Solid Agent does the work. You can change every step.
Solid is a fully AI-native creative engine: the Solid Agent runs the whole production in a chat. Nothing is locked. Open any step and adjust it by hand, down to the frame in the video editor.
Concept
The Solid Agent
Proposes concepts for your brief and recommends one.
You can change
Pick one, combine them or write your own.
Script
The Solid Agent
Writes the script, hooks and CTA in your brand tone.
You can change
Edit every line, hook and call to action.
Voice
The Solid Agent
Voices the script with your brand voice or an AI voice.
You can change
Swap the voice, change the pacing or use your own recording.
Scenes and cut
The Solid Agent
Picks your best takes and cuts them in order.
You can change
Swap clips and trim by text or on the multi-track timeline.
Captions and formats
The Solid Agent
Styles captions and exports every format and language.
You can change
Restyle, move and fine-tune everything before export.
Key differences
What sets Solid and Premiere Pro apart
- Way of working
- SolidOne chat with the Solid Agent, timeline when you want it
- Premiere ProA professional cockpit of panels and tracks, operated by hand
- Ad variants
- SolidHooks, bodies, CTAs, formats and languages on request
- Premiere ProEvery version built and exported by hand
- Brand control
- SolidBrand Hub the agent follows in every ad
- Premiere ProLibraries and templates, applied by the editor
- Who can use it
- SolidMarketers, strategists and editors
- Premiere ProTrained video editors
- Buying
- SolidSelf-serve by card via Stripe, from €299 a month
- Premiere ProFrom $22.99 a month per seat (US, annual plan)
Feature by feature
Solid vs Premiere Pro, side by side
| Feature | Premiere Pro | |
|---|---|---|
| Real footage, cut by AI | ||
| Ads cut from your own footage | YesScene detection, A-roll and B-roll sorting, the agent cuts your takes in order | YesYou cut every version by hand |
| Search footage by description, speech or on-screen text | YesEvery upload described, transcribed and searchable | YesMedia Intelligence search |
| Edit video by editing text | YesDelete words and the video cuts with them | YesText-based editing |
| Multi-track timeline editor | YesVideo, overlay, voice, music and SFX tracks, transitions, color grading | YesProfessional timeline |
| Generation, built in | ||
| AI agent that builds the whole ad | YesSolid Agent: concept, scenes, script, voice and edit | NoAI assists inside a manual workflow |
| Generative video and images | YesAll major video and image models, including Veo, Seedance, Nano Banana 2, FLUX and Seedream; your scenes as references | PartialGenerative Extend with Firefly |
| Hook, body and CTA variants | YesEvery combination becomes its own editable ad | NoBuilt by hand |
| Brand | ||
| Brand guidelines the AI follows | YesBrand Hub, drafted from your website, plus video guidelines and House Rules | NoLibraries applied by hand |
| Workspace per brand or client | YesMultiple workspaces under one billing account | PartialProjects and team projects |
| Review and export | ||
| Real-time collaboration and comments on the frame | YesLive project, comments pinned to the moment, @mentions, approval statuses | YesFrame.io comments on the frame |
| Client review links without an account | YesGuest links, reviewers can never edit | PartialFrame.io share links |
| Translation | YesSpeech, captions and on-screen text, translated on your footage | PartialCaption translation, voice not translated |
| Every aspect ratio and batch export | Yes9:16, 4:5, 3:4, 1:1 and 16:9 in one project, batch export up to 4K | PartialAuto Reframe, export per sequence |
| Auto captions and platform safe zones | YesCaption presets, TikTok, Instagram and YouTube safe zones | PartialAuto captions |
| Integrations and trust | ||
| Licensed music library | YesBuilt-in library plus Epidemic Sound integration | PartialFree assets, Adobe Stock extra |
| EU hosting, GDPR DPA and SSO | YesGerman company, EU hosting, SSO on Enterprise | PartialSSO for teams and enterprise |
| Buying | ||
| Self-serve checkout by card | YesPay by card through Stripe, invoice on Enterprise | Yes |
Based on publicly available information. “Not documented” means we could not find it in Premiere Pro’s public material.
Honest assessment
Where each tool excels, and where it falls short
Where Solid excels
- One chat builds the whole ad from your footage
- Hook, body, CTA, format and language variants on request
- Brand Hub keeps every ad on brand without a style check
- Usable by marketers, not only trained editors
- Team and client review, workspace per brand
- All major video and image models for missing shots
Where Premiere Pro excels
- Deep, frame-accurate manual control
- Industry standard for long-form and broadcast
- Large plugin and template ecosystem
- Adobe Creative Cloud and Frame.io integration
- Lower price per seat
Where Solid falls short
- Not built for long-form, cinematic or broadcast editing
- No plugin ecosystem
Where Premiere Pro falls short
- Every ad variant is still built by hand
- Steep learning curve, made for trained editors
- No agent that writes, voices and assembles ads
- Brand rules live in people’s heads, not in the tool
Pricing
Solid vs Premiere Pro pricing
Solid
Self-serve plans by brands and ads per month, pay by card through Stripe.
- Starter
- €299 / month
- 1 brand, about 15 ads a month
- Grow
- €999 / month
- Up to 3 brands, about 75 ads a month
- Scale
- €1,999 / month
- Up to 10 brands, about 150 ads a month
- Enterprise
- Custom
- 250 to 1,000+ ads a month
Premiere Pro
Subscription per app or as part of Creative Cloud.
- Premiere
- $22.99 / month
- US, annual plan billed monthly; 100 GB, Frame.io
- Creative Cloud Pro
- $69.99 / month
- 20+ apps, 4,000 generative credits
- Premiere for teams
- Per seat
- 1 TB storage, Admin Console
US list prices for annual plans, from Adobe and third-party price trackers; first-year offers and local prices differ.
Sources: Adobe Premiere plans. Prices verified 28 October 2026; always check current prices with each provider.
The verdict
Choose Solid or Premiere Pro?
Choose Solid if
- You need many ad variants every week
- Marketers, not only editors, should produce ads
- You have footage, creators and past winning ads
- Brand consistency matters for every ad
- Ads go to several markets and languages
Choose Premiere Pro if
- You edit long-form, cinematic or broadcast work
- Your editors need frame-accurate manual control
- You rely on Adobe plugins and Creative Cloud
- You produce a few hero films, not many ad variants
Bottom line: Premiere Pro gives an editor every tool to cut one film perfectly. Solid gives the whole team a chat that cuts dozens of on-brand ads from the same footage, and every one of them stays editable. Many editors use both: Solid for ad volume, Premiere Pro for hero films.
FAQs
Solid vs Premiere Pro: common questions
Anything else? We’re happy to walk you through Solid with your own footage.
Book a demoIs Solid a Premiere Pro alternative?
For performance video ads, yes. Solid replaces the repetitive part of the edit: finding clips, cutting variants, scripts, voices, captions, formats and translations, done by the Solid Agent in a chat. For long-form or cinematic work, Premiere Pro remains the specialist tool.
Do I lose control compared with Premiere Pro?
No. Every ad Solid builds stays editable: text-based editing, a multi-track timeline, voices, captions and safe zones. You decide how much the agent does.
Can editors use Solid and Premiere Pro together?
Yes. Many editors use Solid to search footage, build first drafts and variants, and keep Premiere Pro for hero films and finishing.
How does Premiere Pro pricing compare to Solid?
Premiere Pro starts at $22.99 a month per seat on an annual US plan. Solid starts at €299 a month for one brand and about 15 finished ads, self-serve by card, with team seats included.
Is Solid easier to learn than Premiere Pro?
Yes. You work with Solid in plain language: describe the ad and the Solid Agent builds it. No timeline training is needed to get a first ad out.
Can I edit what the Solid Agent makes?
Yes, every step. The Solid Agent does the work in a chat, but nothing is hardcoded: you can change the concept, rewrite the script, swap the voice, replace scenes and fine-tune the final cut in the video editor, by text or on the timeline.
Keep reading
Related pages
Solid is the AI creative engine for brands and their agencies. Its agent turns a brand’s own footage, creators and best ads into finished video ads for Meta, TikTok and YouTube, and generates only the shots that are missing.
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See the difference with your own footage
See what Solid makes from your own footage. Tell us about your team and we’ll set you up.