Builds the whole ad, not a clip
Brief it once and the Solid Agent writes the concept, picks the takes, writes the script, adds the voice and assembles a finished, editable ad.
Solid vs Air: which is better for video ads?
An honest, side-by-side comparison of Solid and Air on features, pricing and fit.
Quick comparison
Solid vs Air: For producing video ads, Solid is the stronger choice. Air is a strong creative library: it stores, finds, reviews and reformats assets across file types. Solid goes further for video ads: the Solid Agent cuts finished ads from your raw footage, writes and voices the script, follows your Brand Hub and returns every hook, format and language variant, with a full video editor. Pick Air if you mainly need one shared library for images, design files and video.
What is Solid?
Solid is the AI creative engine for brands and their agencies. Its agent turns a brand’s own footage, voice and best ads into finished video ads for Meta, TikTok and YouTube. Its AI-native Smart Library cuts every upload into scenes, describes and transcribes them, and makes them searchable by what happens, what is said and who is in the shot. The Solid Agent turns them into finished ads. Every step stays editable: script, voice, scenes and the final cut.
What is Air?
Air is a creative operations platform that describes itself as an AI agent for creative tasks. It stores and organizes images, video and design files, finds them with conversational search, resizes and reformats approved assets with Canvas and 50+ AI models, shows ad performance next to assets, and adds reviews, approvals, transcripts, captions and clipping.
air.inc ↗How Solid works
Real footage first, generation built in
Solid is not only a generator. It cuts your real footage into ads and generates what is missing.
Real footage first
Solid edits the video you already have
- Every upload cut into scenes, described and transcribed
- The agent picks your best takes and cuts them in order
- Edit by text or on a multi-track timeline
- Your creators, products and voice, not synthetic stand-ins
Generation built in
And generates what is missing
- All major video models, including Veo and Seedance
- All major image models, including Nano Banana 2, FLUX and Seedream
- Your own scenes as references, so shots match
- AI voices and brand voice cloning
The Solid Agent
The AI ad agent that does the whole job
Other tools generate assets. The Solid Agent runs the production end to end, on your own footage and brand.
Works on your real footage
It searches every scene, transcript and person in your library and cuts your best takes in order. Generation only fills the gaps.
Knows your brand
It reads your Brand Hub, video guidelines and House Rules before every script, and remembers what you teach it.
Asks before it builds
It proposes concepts and recommends one, so you steer the idea before anything is rendered.
Edits by conversation
Rewrite a line, add hooks, swap a clip or restyle captions by typing. Every hook, body and CTA combination stays editable.
Closes the review loop
It summarizes reviewer comments, works the feedback in and translates approved ads for every market in one request.
AI-native, never hardcoded
The Solid Agent does the work. You can change every step.
Solid is a fully AI-native creative engine: the Solid Agent runs the whole production in a chat. Nothing is locked. Open any step and adjust it by hand, down to the frame in the video editor.
Concept
The Solid Agent
Proposes concepts for your brief and recommends one.
You can change
Pick one, combine them or write your own.
Script
The Solid Agent
Writes the script, hooks and CTA in your brand tone.
You can change
Edit every line, hook and call to action.
Voice
The Solid Agent
Voices the script with your brand voice or an AI voice.
You can change
Swap the voice, change the pacing or use your own recording.
Scenes and cut
The Solid Agent
Picks your best takes and cuts them in order.
You can change
Swap clips and trim by text or on the multi-track timeline.
Captions and formats
The Solid Agent
Styles captions and exports every format and language.
You can change
Restyle, move and fine-tune everything before export.
Key differences
What sets Solid and Air apart
- Library
- SolidAI-native Smart Library: every upload cut into scenes, described and transcribed
- AirLibrary for images, video and design files with conversational search
- Job to be done
- SolidProduce finished video ads from your own footage
- AirStore, find, review and reformat creative assets
- Agent
- SolidSolid Agent writes, cuts, voices and assembles ads
- AirAgent for creative tasks, resizing and reformatting in Canvas
- Video
- SolidFull editor: text-based editing, multi-track timeline, voices
- AirTranscripts, captions and clipping
- Brand
- SolidBrand Hub read before every script
- AirLearns the brand from assets and guidelines
- Buying
- SolidSelf-serve by card via Stripe, from €299 a month
- AirFree plan; paid plan prices not published
Feature by feature
Solid vs Air, side by side
| Feature | Air | |
|---|---|---|
| Real footage, cut by AI | ||
| Ads cut from your own footage | YesScene detection, A-roll and B-roll sorting, the agent cuts your takes in order | PartialClipping and reformatting of approved assets |
| Search footage by description, speech or on-screen text | YesEvery upload described, transcribed and searchable | YesConversational search, Creative Intelligence |
| Generation, built in | ||
| AI agent that builds the whole ad | YesSolid Agent: concept, scenes, script, voice and edit | PartialAgent for creative tasks, not full ad production |
| Generative video and images | YesAll major video and image models, including Veo, Seedance, Nano Banana 2, FLUX and Seedream; your scenes as references | Yes50+ AI models in Canvas |
| Brand | ||
| Brand guidelines the AI follows | YesBrand Hub, drafted from your website, plus video guidelines and House Rules | PartialLearns the brand from assets and guidelines |
| Workspace per brand or client | YesMultiple workspaces under one billing account | YesLibraries by brand, campaign or team |
| Review and export | ||
| Real-time collaboration and comments on the frame | YesLive project, comments pinned to the moment, @mentions, approval statuses | YesReviews, comments and approvals |
| Client review links without an account | YesGuest links, reviewers can never edit | PartialShowcase links with access controls |
| Every aspect ratio and batch export | Yes9:16, 4:5, 3:4, 1:1 and 16:9 in one project, batch export up to 4K | YesResize and reformat for channels |
| Auto captions and platform safe zones | YesCaption presets, TikTok, Instagram and YouTube safe zones | PartialCaption generation |
| Integrations and trust | ||
| EU hosting, GDPR DPA and SSO | YesGerman company, EU hosting, SSO on Enterprise | Not documented |
| Buying | ||
| Self-serve checkout by card | YesPay by card through Stripe, invoice on Enterprise | PartialFree plan; paid prices not published |
Based on publicly available information. “Not documented” means we could not find it in Air’s public material.
Honest assessment
Where each tool excels, and where it falls short
Where Solid excels
- AI-native Smart Library: scenes, transcripts and people, all searchable
- Finished, editable video ads from raw footage
- The Solid Agent writes, voices and assembles every ad
- Hook, body, CTA, format and language variants
- Full video editor with text-based editing
- Brand Hub read before every script
- Published prices, self-serve by card
Where Air excels
- One library for images, video and design files
- Conversational search across all assets
- Ad performance analytics next to the assets
- Content collection from outside contributors
- Desktop sync for creative tools
Where Solid falls short
- Not a library for design files and documents
- No ad performance analytics
Where Air falls short
- Not built to cut finished ads from raw footage
- No multi-track timeline or voiceover production documented
- Voice translation for new markets not documented
- Paid plan prices not published
Pricing
Solid vs Air pricing
Solid
Self-serve plans by brands and ads per month, pay by card through Stripe.
- Starter
- €299 / month
- 1 brand, about 15 ads a month
- Grow
- €999 / month
- Up to 3 brands, about 75 ads a month
- Scale
- €1,999 / month
- Up to 10 brands, about 150 ads a month
- Enterprise
- Custom
- 250 to 1,000+ ads a month
Air
Free plan, then plans by storage and users; prices on request.
- Free
- $0
- 10 GB, up to 3 users
- Starter
- On request
- 200 GB, up to 5 users
- Business
- On request
- 2 TB, unlimited users
- Enterprise
- Custom
- 5+ TB, unlimited users
Air lists plan limits but not plan prices on its pricing page.
Sources: Air, Air pricing. Prices verified 28 October 2026; always check current prices with each provider.
The verdict
Choose Solid or Air?
Choose Solid if
- Video ads are your main output
- You want finished ads from raw footage, not only organized files
- You need hooks, formats and languages at volume
- Brand rules should be applied to every ad
- You want published prices and self-serve checkout
Choose Air if
- You manage images, design files and video together
- You mainly need storage, search and sharing
- You want ad performance next to your assets
- You collect files from many outside contributors
Bottom line: Air keeps your creative assets organized, findable and reusable across file types. Solid turns your video footage into finished, on-brand ads. If video ads are the job, Solid does the production Air leaves to other tools.
FAQs
Solid vs Air: common questions
Anything else? We’re happy to walk you through Solid with your own footage.
Book a demoIs Solid an alternative to Air?
For video ads, yes. Air organizes and reformats creative assets; Solid turns raw footage into finished, on-brand video ads with the Solid Agent and a full editor.
Does Air make video ads?
Air resizes and reformats approved assets and creates clips and captions. It does not document cutting finished ads from raw footage with scripts and voiceovers.
Can I use Solid and Air together?
Yes. Some teams keep Air as the library for all creative files and use Solid to produce video ads from their footage.
How does Air pricing compare to Solid?
Air has a free plan and does not publish its paid prices. Solid starts at €299 a month for one brand and about 15 finished ads, self-serve by card.
Can I edit what the Solid Agent makes?
Yes, every step. The Solid Agent does the work in a chat, but nothing is hardcoded: you can change the concept, rewrite the script, swap the voice, replace scenes and fine-tune the final cut in the video editor, by text or on the timeline.
Keep reading
Related pages
Solid is the AI creative engine for brands and their agencies. Its agent turns a brand’s own footage, creators and best ads into finished video ads for Meta, TikTok and YouTube, and generates only the shots that are missing.
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See the difference with your own footage
See what Solid makes from your own footage. Tell us about your team and we’ll set you up.