Put brief, angles and brand rules straight into production, so nothing gets lost between brief and edit.
Sound familiar?
What creative strategists tell us in our calls, and how Solid solves each one.
Today
Performance insights are written in performance slang. The editor gets a brief without the context, and the angle never makes it into the first three seconds.
With Solid
The brief is the input. The Solid Agent proposes concepts from it, writes the hooks and picks the scenes, so your angle is what gets built.
Today
Editors fill the gaps with guesses. Concepts are judged after one version and dropped too early.
With Solid
Ask for several hook styles per concept from the same footage, so every idea gets a fair test before you judge it.
Today
Fonts drift, CTAs move, claims get worded differently every time. Someone has to check every ad by eye.
With Solid
Tone, claims, fonts, colors, CTA rules and video guidelines live in the Brand Hub and are read before every script.
Today
Comments arrive in Slack, email or Excel, without timestamps. Every round costs days.
With Solid
Comment on the exact frame. The Solid Agent summarizes the comments and works them into every version.
In their words
You really have to train the AI to make sure it has all the information it needs.
How Solid helps
The Brand Hub is that training, done once: tone, claims, fonts and video guidelines, read before every script.
Brand HubI find the process with all the feedback loops a bit lengthy.
How Solid helps
Comments sit on the exact frame, and the Solid Agent works them into every version in one conversation.
Review and ExportIn the end, I more or less have to take what I get.
How Solid helps
With raw footage in your own library, you are no longer stuck with what a vendor delivers. Every ad stays editable.
Smart LibraryFrom our customer and prospect calls. Names withheld.
Where your time goes
| Task | Today | |
|---|---|---|
| From brief to first versions | An editing loop of about five days | Minutes, straight from your brief |
| Four hook styles per concept | Four separate edits | One request |
| Checking brand rules | By eye, ad by ad | Applied automatically by the Brand Hub |
| A feedback round | Days of email and re-exports | Comments on the frame, fixed in one conversation |
Typical timings from our customer conversations and Solid demos. Results depend on your footage and brief.
If you are switching
Why creative strategists move to Solid from briefs in docs and an editor handoff, Motion, review in Frame.io or email and more, what they gain, and how to switch.
Why teams switch
The brief lives in Notion or Google Docs, the edit happens somewhere else, and your angle gets interpreted on the way. Editors often cut with little context, so the hypothesis you wanted to test never reaches the first three seconds.
How to switch
Paste your next brief into the Solid Agent, or send it from Claude over MCP, and compare the concepts it proposes.
What you gain with Solid
Why teams switch
Creative analytics tells you which ads won and why. Turning that insight into the next round still takes a brief, an editor and a week, so learnings pile up faster than ads.
How to switch
Take last week’s top three ads from your analytics tool and ask Solid for new hooks on each.
What you gain with Solid
Why teams switch
Frame.io and email threads collect feedback, but the ads are made in another tool. Every comment means another export, another upload and another round.
How to switch
Send your next review round as a Solid guest link instead of a Frame.io share.
What you gain with Solid
Why teams switch
Creative asset libraries make files findable, but they stop at storage. Footage still has to be downloaded, edited elsewhere and uploaded again before it becomes an ad.
How to switch
Upload your ad footage to the Smart Library and search it by what happens on screen.
What you gain with Solid
How you use Solid
Start from winners and dead ads, in your analytics tool or through Claude over MCP.
Persona, problem, claim and hook type, in plain words.
The Solid Agent proposes concepts and recommends one; you choose or write your own.
Comment on the frame; the agent or your editor works it in.
Approved winners become the source for the next round.
What you get
Click any card to see how it works.
Tone, claims, fonts, colors and video guidelines applied to every ad.
The agent proposes concepts and recommends one before anything is rendered.
Scripts and hooks are written in your tone and checked against your rules.
Search every scene by what happens, what is said and what is on screen.
Comment on the exact moment and let the agent work the feedback in.
Plan in your AI assistant and hand the brief to Solid over MCP.
How Solid rolls out
The most successful teams split the work like this. Start with one person and add the others as you grow.
Step 1You
Brand rulesCreative lead or strategistSets the Brand Hub, video guidelines and House Rules once.
Step 2
FootageCreators and shootsRaw footage and past ads go into the Asset Library, tagged automatically.
Step 3
Drafts and variantsMarketer or generalistBriefs the Solid Agent in a chat and gets finished, editable ads.
Step 4
FinishingVideo editor, optionalFine-tunes on the timeline where it matters.
Step 5
ApprovalLead or clientComments on the frame and approves, without a Solid account if needed.
By role
Customer stories
The game changer for us was building one really strong ad from our best ads, UGC and B-roll, with fast cuts and different hooks to test, all in one tool. That saved us a lot of time and nerves.
Lisa Krapinger-RuetherSenior Vice President Digital, NEOHThe team at Solid built an AI tool that is actually usable for performance teams to run video campaigns at scale. It bridges perfectly how we can automate and go faster and more efficient in our content production.
Cyriel Van SteenCo-Founder, Just RusselFAQs
Anything else? We’re happy to walk you through Solid with your own footage.
Book a demoYes. Strategists brief the Solid Agent directly and get finished ads. Editors can join for finishing when it matters.
The Brand Hub, video guidelines and House Rules are read before every script, so tone, claims and structure stay consistent.
Yes. Ask for several concepts or hook styles and the agent builds a version per angle from the same footage.
Yes. With the MCP connector you can plan in Claude, pull in your analytics, and hand the brief to Solid without copy and paste.
No. Launching is still the test. Solid makes it cheap to test more ideas, faster.
Yes. The agent reads your Brand Hub, including tone of voice and claims, before it writes a hook or a script.
Keep reading
Solid is the AI creative engine for brands and their agencies. Its agent turns a brand’s own footage, creators and best ads into finished video ads for Meta, TikTok and YouTube, and generates only the shots that are missing.
Request access
See what Solid makes from your own footage. Tell us about your team and we’ll set you up.
