Your own production line: brief the Solid Agent and get hook, body and format variants the same day.
Sound familiar?
What performance marketers tell us in our calls, and how Solid solves each one.
Today
You plan two new ad sets a week with four or five variants each. Agencies and freelancers deliver a handful of videos, and every iteration takes another week.
With Solid
You brief the variants yourself and get them the same day, from footage you already own. Production finally keeps pace with your test plan.
Today
Creative fatigue shortens the life of an ad from weeks to days. Rebuilding a winner means a new brief, a new edit and another round of feedback.
With Solid
Ask the Solid Agent for new hooks, first scenes or CTAs on last week’s winner. The body that works stays, the parts that wore out get replaced.
Today
Agency ads arrive finished, with captions burned in and no raw footage. You cannot fix a weak hook or reuse a scene for another market.
With Solid
Raw footage and creator content live in your own Asset Library, cut into searchable scenes. Every ad you make stays editable and every scene is reusable.
Today
One ad becomes 9:16, 4:5 and 1:1, then five languages. Ten variants in fourteen languages is 140 videos, and each one is built by hand.
With Solid
Formats and translations come from the same project: voice, captions and on-screen text, translated on your footage, in every aspect ratio.
In their words
Iterating, and coming up with new content concepts, often falls by the wayside.
How Solid helps
Solid turns iteration into a one-line request: new hooks, angles and CTAs on your existing footage, built by the Solid Agent.
Creative testing at scaleRight now I always wait. I always have about a week of delay.
How Solid helps
Variants you brief in the morning are ready the same day, so no test waits a week for production.
The Solid AgentCreative variety drives a lot of performance.
How Solid helps
One shoot becomes dozens of distinct ads: different hooks, scenes, voices and formats, all from the same footage.
Refresh fatiguing adsFrom our customer and prospect calls. Names withheld.
Where your time goes
| Task | Today | |
|---|---|---|
| Five hooks in two formats | Several hours of manual editing | About 30 minutes, including review |
| Iterating a live winner | About a week with an agency or freelancer | The same day |
| New UGC ads from an agency | Up to six weeks lead time | From footage you already have, today |
| Offer change on every end card | Re-editing every live ad | One bulk change across all versions |
Typical timings from our customer conversations and Solid demos. Results depend on your footage and brief.
If you are switching
Why performance marketers move to Solid from an agency or UGC network, a freelance editor, CapCut and more, what they gain, and how to switch.
Why teams switch
Agencies and UGC networks are strong at casting creators and running shoots. For performance testing they are slow: every iteration means a new brief and a new quote, lead times run up to several weeks, and finished files arrive with captions burned in, so you cannot fix a weak hook yourself.
How to switch
Ask your agency for raw files and creator content with usage rights, upload them to the Smart Library and rebuild last month’s winner in the chat.
What you gain with Solid
Why teams switch
A freelance editor is only as fast as their queue. Every new person needs your brand explained again, and small changes such as a new hook or a new end card cost a full round of briefing and feedback.
How to switch
Invite your freelancer to the workspace, so the Brand Hub and footage are shared and only the creative edits go to them.
What you gain with Solid
Why teams switch
CapCut is built for single personal videos. For social ads, even quick ones, and for a test batch you rebuild the same edit by hand, ad by ad, footage sits in scattered projects, and translation and review happen in other tools.
How to switch
Upload the raw clips behind your CapCut projects and ask the Solid Agent for your next test batch.
What you gain with Solid
Why teams switch
AI actor tools are fast when you have no footage. Once you test at scale, synthetic presenters rarely carry a brand, need disclosure, and leave your real creators, products and past winners unused.
How to switch
Keep AI actors for concept tests without footage, and move every winning concept to Solid with your own creators.
What you gain with Solid
Why teams switch
URL-to-video tools turn a product page into a templated ad with avatars. They are cheap to start, but the ads look like everyone else’s, and they do not use the footage that already performs for you.
How to switch
Upload your best-performing ads and raw footage, and let the Solid Agent build new variants from what already works.
What you gain with Solid
How you use Solid
Pick last week’s winners and losers in Ads Manager or your analytics tool.
Tell the Solid Agent what to test: hooks, angles, CTAs, formats, markets.
Check the variants, comment where something is off, approve the rest.
Every variant is named for Ads Manager and exported in every placement.
Next week’s round starts from what won, not from a blank brief.
What you get
Click any card to see how it works.
Brief a test in the morning and launch it the same day, built from footage you already own.
Swap only the hook or only the CTA, so every test gives a clear answer.
Every variant is named by hook, angle and CTA.
Export every format with platform safe zones in one go.
Translate voice, captions and on-screen text on the same footage.
Connect Solid over MCP and brief ads from the assistant you already use.
How Solid rolls out
The most successful teams split the work like this. Start with one person and add the others as you grow.
Step 1
Brand rulesCreative lead or strategistSets the Brand Hub, video guidelines and House Rules once.
Step 2
FootageCreators and shootsRaw footage and past ads go into the Asset Library, tagged automatically.
Step 3You
Drafts and variantsMarketer or generalistBriefs the Solid Agent in a chat and gets finished, editable ads.
Step 4
FinishingVideo editor, optionalFine-tunes on the timeline where it matters.
Step 5
ApprovalLead or clientComments on the frame and approves, without a Solid account if needed.
By role
Customer stories
Our goal was to move away from monthly launch peaks to always-on creatives. With Solid, we raised our overall volume and nearly tripled the number of creatives we make each month.
Jara BöhmPerformance Marketing Manager, TEVEOI’m the only video editor on our paid marketing team. Before Solid, I edited every ad and every variation by hand. Today I deliver 35 to 40 finished ads and versions every four weeks, each with several different openings to test.
Cameron Acus-StokesVideo Editor, Paid Marketing, Butternut BoxFAQs
Anything else? We’re happy to walk you through Solid with your own footage.
Book a demoNo. You brief the Solid Agent in plain language. If you want to fine-tune, every ad stays editable by text or on the timeline.
No. Solid builds and exports the variants, named for your ad account. You launch and read them as usual.
As many as your plan’s ad volume allows. In our demos, five hooks in two formats take about half an hour.
Many teams keep their agency or UGC network for new creators and shoots, and move iteration, versions and localization in-house with Solid.
Raw footage or creator content you have the rights to use. The more raw material, the more Solid can build from it.
Yes. The agent translates every variant, with voice, captions and on-screen text, so one test can run in every market.
Keep reading
Solid is the AI creative engine for brands and their agencies. Its agent turns a brand’s own footage, creators and best ads into finished video ads for Meta, TikTok and YouTube, and generates only the shots that are missing.
Request access
See what Solid makes from your own footage. Tell us about your team and we’ll set you up.
