Builds the whole ad, not a clip
Brief it once and the Solid Agent writes the concept, picks the takes, writes the script, adds the voice and assembles a finished, editable ad.
Solid vs Billo: which is better for video ads?
An honest, side-by-side comparison of Solid and Billo on features, pricing and fit.
Quick comparison
Solid vs Billo: Billo gets you footage. Solid gets you ads. The Solid Agent turns the creator footage you already own, from Billo or anywhere else, into many finished ads with new hooks, voices and versions, for a fixed monthly price instead of a fee per video.
What is Solid?
Solid is the AI creative engine for brands and their agencies. Its agent turns a brand’s own footage, voice and best ads into finished video ads for Meta, TikTok and YouTube. It turns the creator footage you already own into many more UGC ads, with new hooks, voices and formats. Every step stays editable: script, voice, scenes and the final cut.
What is Billo?
Billo is a creator marketing platform. Brands brief vetted creators (5,000+) who film UGC ads, post organic content and run partnership ads from their own handles. Billo adds script generation, creator matching, creative analytics, ad variations from existing footage and a managed service.
billo.app ↗How Solid works
Real footage first, generation built in
Solid is not only a generator. It cuts your real footage into ads and generates what is missing.
Real footage first
Solid edits the video you already have
- Every upload cut into scenes, described and transcribed
- The agent picks your best takes and cuts them in order
- Edit by text or on a multi-track timeline
- Your creators, products and voice, not synthetic stand-ins
Generation built in
And generates what is missing
- All major video models, including Veo and Seedance
- All major image models, including Nano Banana 2, FLUX and Seedream
- Your own scenes as references, so shots match
- AI voices and brand voice cloning
The Solid Agent
The AI ad agent that does the whole job
Other tools generate assets. The Solid Agent runs the production end to end, on your own footage and brand.
Works on your real footage
It searches every scene, transcript and person in your library and cuts your best takes in order. Generation only fills the gaps.
Knows your brand
It reads your Brand Hub, video guidelines and House Rules before every script, and remembers what you teach it.
Asks before it builds
It proposes concepts and recommends one, so you steer the idea before anything is rendered.
Edits by conversation
Rewrite a line, add hooks, swap a clip or restyle captions by typing. Every hook, body and CTA combination stays editable.
Closes the review loop
It summarizes reviewer comments, works the feedback in and translates approved ads for every market in one request.
AI-native, never hardcoded
The Solid Agent does the work. You can change every step.
Solid is a fully AI-native creative engine: the Solid Agent runs the whole production in a chat. Nothing is locked. Open any step and adjust it by hand, down to the frame in the video editor.
Concept
The Solid Agent
Proposes concepts for your brief and recommends one.
You can change
Pick one, combine them or write your own.
Script
The Solid Agent
Writes the script, hooks and CTA in your brand tone.
You can change
Edit every line, hook and call to action.
Voice
The Solid Agent
Voices the script with your brand voice or an AI voice.
You can change
Swap the voice, change the pacing or use your own recording.
Scenes and cut
The Solid Agent
Picks your best takes and cuts them in order.
You can change
Swap clips and trim by text or on the multi-track timeline.
Captions and formats
The Solid Agent
Styles captions and exports every format and language.
You can change
Restyle, move and fine-tune everything before export.
Key differences
What sets Solid and Billo apart
- Main job
- SolidTurns your footage into many finished ads
- BilloSources new UGC from real creators
- Raw material
- SolidYour shoots, creator clips and past ads
- BilloNew videos filmed by creators you brief
- Variations
- SolidHooks, bodies, CTAs, formats and languages from the same footage
- BilloAd variations from existing footage
- Generation
- SolidAll major video and image models, built in
- BilloNot documented
- Buying
- SolidSelf-serve by card via Stripe, from €299 a month
- BilloPer video, bought as packs; managed service from $2,000 a month
Feature by feature
Solid vs Billo, side by side
| Feature | Billo | |
|---|---|---|
| Real footage, cut by AI | ||
| Ads cut from your own footage | YesScene detection, A-roll and B-roll sorting, the agent cuts your takes in order | PartialAd variations from existing footage |
| Generation, built in | ||
| AI agent that builds the whole ad | YesSolid Agent: concept, scenes, script, voice and edit | Not documented |
| AI avatars and actors | NoNot offered, by design: real creators only | NoReal creators |
| Hook, body and CTA variants | YesEvery combination becomes its own editable ad | PartialAd variations |
| Brand | ||
| Brand guidelines the AI follows | YesBrand Hub, drafted from your website, plus video guidelines and House Rules | PartialBriefs and script generator |
| Workspace per brand or client | YesMultiple workspaces under one billing account | PartialFor brands and agencies |
| Review and export | ||
| Real-time collaboration and comments on the frame | YesLive project, comments pinned to the moment, @mentions, approval statuses | PartialReshoot and edit requests |
| Client review links without an account | YesGuest links, reviewers can never edit | Not documented |
| Integrations and trust | ||
| EU hosting, GDPR DPA and SSO | YesGerman company, EU hosting, SSO on Enterprise | Not documented |
| Buying | ||
| Self-serve checkout by card | YesPay by card through Stripe, invoice on Enterprise | Yes |
Based on publicly available information. “Not documented” means we could not find it in Billo’s public material.
Honest assessment
Where each tool excels, and where it falls short
Where Solid excels
- Your creator footage cut into searchable scenes, ready for new UGC ads
- Many ads from the footage you already have
- New hooks, voices, versions and markets in minutes
- Generation built in for missing shots
- Full editor and team review in one place
- Fixed monthly plans instead of paying per video
Where Billo excels
- New footage from 5,000+ vetted creators
- Partnership ads from creator handles
- Organic posts on creator profiles
- Managed service available
- Creative analytics across a large ad dataset
Where Solid falls short
- Does not source new creators or film new footage
- No partnership ad programs
Where Billo falls short
- Each new video costs extra, from about $99
- Revisions take 2 to 5 business days each
- Editing and versioning your own footage is limited
Pricing
Solid vs Billo pricing
Solid
Self-serve plans by brands and ads per month, pay by card through Stripe.
- Starter
- €299 / month
- 1 brand, about 15 ads a month
- Grow
- €999 / month
- Up to 3 brands, about 75 ads a month
- Scale
- €1,999 / month
- Up to 10 brands, about 150 ads a month
- Enterprise
- Custom
- 250 to 1,000+ ads a month
Billo
Per-video pricing, bought as packs.
- Per video
- from about $99*
- Bought as packs
- 6 videos
- $500*
- Pack, valid 12 months
- 14 videos
- $1,000*
- Pack
- 37 videos
- $2,500*
- Pack
- Managed service
- from $2,000 / month*
- Done for you
*Billo shows prices after login. Figures are third-party reports from 2026; add-ons such as extended usage rights, raw footage and whitelisting cost extra.
Sources: Billo website, Third-party Billo pricing overview (UGCgen). Prices verified 28 October 2026; always check current prices with each provider.
The verdict
Choose Solid or Billo?
Choose Solid if
- You already have creator footage and want many more ads from it
- You need new hooks, versions and languages fast
- You want fixed monthly costs instead of per-video fees
- You want an editor and team review in one place
Choose Billo if
- You need new creators and new footage
- You want partnership ads from creator handles
- You want organic posts on creator profiles
- You want a managed creator service
Bottom line: Billo gets you new creator footage; Solid turns the footage you have into many more ads. They work well together, and many teams use a creator platform and Solid side by side.
FAQs
Solid vs Billo: common questions
Anything else? We’re happy to walk you through Solid with your own footage.
Book a demoIs Solid a Billo alternative?
Partly. Billo sources new UGC from creators; Solid turns the footage you have into many more ads. Many teams use Billo for fresh footage and Solid to scale it.
Can I edit Billo videos in Solid?
Yes. Upload the creator videos you received and Solid cuts them into new hooks, versions, formats and languages.
How does Billo pricing compare to Solid?
Billo is priced per video, reported from about $99, bought as packs. Solid is a fixed monthly plan from €299 for one brand and about 15 ads, self-serve by card.
Does Solid replace UGC creators?
No. Solid uses real creator footage you own and does not offer AI avatars. It helps you get far more ads out of every creator video.
Can I edit what the Solid Agent makes?
Yes, every step. The Solid Agent does the work in a chat, but nothing is hardcoded: you can change the concept, rewrite the script, swap the voice, replace scenes and fine-tune the final cut in the video editor, by text or on the timeline.
Keep reading
Related pages
Solid is the AI creative engine for brands and their agencies. Its agent turns a brand’s own footage, creators and best ads into finished video ads for Meta, TikTok and YouTube, and generates only the shots that are missing.
Request access
See the difference with your own footage
See what Solid makes from your own footage. Tell us about your team and we’ll set you up.