Builds the whole ad, not a clip
Brief it once and the Solid Agent writes the concept, picks the takes, writes the script, adds the voice and assembles a finished, editable ad.
Solid vs Kapwing: which is better for video ads?
An honest, side-by-side comparison of Solid and Kapwing on features, pricing and fit.
Quick comparison
Solid vs Kapwing: For performance video ads, Solid is the stronger choice. Kapwing is a friendly browser editor with strong subtitle and translation tools, but you still edit every ad yourself. The Solid Agent builds the ads for you from your own footage in a chat, follows your Brand Hub and returns every hook, format and language variant, all editable in Solid’s AI video editor. Pick Kapwing for quick edits, subtitles and translations of single videos.
What is Solid?
Solid is the AI creative engine for brands and their agencies. Its agent turns a brand’s own footage, voice and best ads into finished video ads for Meta, TikTok and YouTube. Its AI video editor works in a chat: the Solid Agent cuts the ad from your footage, and you fine-tune by text or on a multi-track timeline. Every step stays editable: script, voice, scenes and the final cut.
What is Kapwing?
Kapwing is a browser-based video editor with AI tools: auto subtitles, translation, dubbing, text to speech, voice clones and lip sync on Business, Smart Cut, a brand kit and a shared workspace on paid plans.
kapwing.com ↗How Solid works
Real footage first, generation built in
Solid is not only a generator. It cuts your real footage into ads and generates what is missing.
Real footage first
Solid edits the video you already have
- Every upload cut into scenes, described and transcribed
- The agent picks your best takes and cuts them in order
- Edit by text or on a multi-track timeline
- Your creators, products and voice, not synthetic stand-ins
Generation built in
And generates what is missing
- All major video models, including Veo and Seedance
- All major image models, including Nano Banana 2, FLUX and Seedream
- Your own scenes as references, so shots match
- AI voices and brand voice cloning
The Solid Agent
The AI ad agent that does the whole job
Other tools generate assets. The Solid Agent runs the production end to end, on your own footage and brand.
Works on your real footage
It searches every scene, transcript and person in your library and cuts your best takes in order. Generation only fills the gaps.
Knows your brand
It reads your Brand Hub, video guidelines and House Rules before every script, and remembers what you teach it.
Asks before it builds
It proposes concepts and recommends one, so you steer the idea before anything is rendered.
Edits by conversation
Rewrite a line, add hooks, swap a clip or restyle captions by typing. Every hook, body and CTA combination stays editable.
Closes the review loop
It summarizes reviewer comments, works the feedback in and translates approved ads for every market in one request.
AI-native, never hardcoded
The Solid Agent does the work. You can change every step.
Solid is a fully AI-native creative engine: the Solid Agent runs the whole production in a chat. Nothing is locked. Open any step and adjust it by hand, down to the frame in the video editor.
Concept
The Solid Agent
Proposes concepts for your brief and recommends one.
You can change
Pick one, combine them or write your own.
Script
The Solid Agent
Writes the script, hooks and CTA in your brand tone.
You can change
Edit every line, hook and call to action.
Voice
The Solid Agent
Voices the script with your brand voice or an AI voice.
You can change
Swap the voice, change the pacing or use your own recording.
Scenes and cut
The Solid Agent
Picks your best takes and cuts them in order.
You can change
Swap clips and trim by text or on the multi-track timeline.
Captions and formats
The Solid Agent
Styles captions and exports every format and language.
You can change
Restyle, move and fine-tune everything before export.
Key differences
What sets Solid and Kapwing apart
- Way of working
- SolidOne chat with the Solid Agent, editor when you want it
- KapwingA browser editor, operated by hand
- Ad variants
- SolidHooks, bodies, CTAs, formats and languages on request
- KapwingEach version edited one by one
- Translation
- SolidVoice, captions and on-screen text on the same footage
- KapwingAuto-translate, dubbing and lip sync, by minutes
- Brand
- SolidBrand Hub read before every script
- KapwingBrand kit on Pro and Business
- Buying
- SolidSelf-serve by card via Stripe, from €299 a month
- KapwingFree plan, Pro $16, Business $50 a month
Feature by feature
Solid vs Kapwing, side by side
| Feature | Kapwing | |
|---|---|---|
| Real footage, cut by AI | ||
| Ads cut from your own footage | YesScene detection, A-roll and B-roll sorting, the agent cuts your takes in order | YesYou edit every version yourself |
| Edit video by editing text | YesDelete words and the video cuts with them | PartialSmart Cut |
| Multi-track timeline editor | YesVideo, overlay, voice, music and SFX tracks, transitions, color grading | YesBrowser timeline |
| Generation, built in | ||
| AI agent that builds the whole ad | YesSolid Agent: concept, scenes, script, voice and edit | NoAI tools inside a manual editor |
| AI voices and voice cloning | YesElevenLabs library plus Solid voices, brand voice clone from a 10 second sample | YesText to speech, voice clones on Business |
| Hook, body and CTA variants | YesEvery combination becomes its own editable ad | NoBuilt by hand |
| Brand | ||
| Brand guidelines the AI follows | YesBrand Hub, drafted from your website, plus video guidelines and House Rules | PartialBrand kit on paid plans |
| Workspace per brand or client | YesMultiple workspaces under one billing account | PartialShared workspace |
| Review and export | ||
| Real-time collaboration and comments on the frame | YesLive project, comments pinned to the moment, @mentions, approval statuses | PartialComments |
| Client review links without an account | YesGuest links, reviewers can never edit | Not documented |
| Translation | YesSpeech, captions and on-screen text, translated on your footage | YesAuto-translate and dubbing by minutes |
| Auto captions and platform safe zones | YesCaption presets, TikTok, Instagram and YouTube safe zones | YesAuto subtitles |
| Integrations and trust | ||
| EU hosting, GDPR DPA and SSO | YesGerman company, EU hosting, SSO on Enterprise | PartialSAML SSO on Enterprise |
| Buying | ||
| Self-serve checkout by card | YesPay by card through Stripe, invoice on Enterprise | Yes |
Based on publicly available information. “Not documented” means we could not find it in Kapwing’s public material.
Honest assessment
Where each tool excels, and where it falls short
Where Solid excels
- AI video editor in a chat: the Solid Agent builds the cut
- Hook, body, CTA, format and language variants on request
- Smart Library: every upload cut into searchable scenes
- Brand Hub read before every script
- Team and client review on the frame
Where Kapwing excels
- Easy browser editor for any video
- Strong subtitles, translation and dubbing
- Lip sync and voice clones on Business
- Free plan and low entry price
- Templates for social formats
Where Solid falls short
- Not a general-purpose editor for any kind of video
- Higher entry price
Where Kapwing falls short
- Every ad variant is still edited by hand
- No agent that writes, voices and assembles ads
- AI features limited by minutes and credits
- Brand kit only on paid plans
Pricing
Solid vs Kapwing pricing
Solid
Self-serve plans by brands and ads per month, pay by card through Stripe.
- Starter
- €299 / month
- 1 brand, about 15 ads a month
- Grow
- €999 / month
- Up to 3 brands, about 75 ads a month
- Scale
- €1,999 / month
- Up to 10 brands, about 150 ads a month
- Enterprise
- Custom
- 250 to 1,000+ ads a month
Kapwing
Free plan, then credit-based subscriptions.
- Free
- $0
- 720p, watermark, 10 credits once
- Pro
- $16 / month
- 1,000 credits, 4K, brand kit
- Business
- $50 / month
- 4,000 credits, voice clones, lip sync
- Enterprise
- Custom
- SAML SSO, onboarding
Monthly prices from Kapwing’s pricing page; annual billing saves 33%.
Sources: Kapwing pricing. Prices verified 28 October 2026; always check current prices with each provider.
The verdict
Choose Solid or Kapwing?
Choose Solid if
- You run paid social and need many ad variants
- You have footage, creators and past winning ads
- Brand consistency matters for every ad
- Several people or clients review and approve ads
- You want EU hosting and a GDPR DPA
Choose Kapwing if
- You edit single videos in the browser
- You mainly need subtitles and translations
- You want a free or low-cost editor
- You make all kinds of video, not only ads
Bottom line: Kapwing makes editing one video in the browser easy. Solid makes producing dozens of on-brand ads from your footage easy, with the agent doing the edit.
FAQs
Solid vs Kapwing: common questions
Anything else? We’re happy to walk you through Solid with your own footage.
Book a demoIs Solid a Kapwing alternative?
For performance video ads, yes. Instead of editing each ad in Kapwing, you brief the Solid Agent and it builds every variant from your footage, on brand and editable.
Does Solid translate videos like Kapwing?
Yes. Solid translates voice, captions and on-screen text on your own footage, for every market.
How does Kapwing pricing compare to Solid?
Kapwing has a free plan, Pro from $16 and Business from $50 a month. Solid starts at €299 a month for one brand and about 15 finished ads, with team seats included.
Can I still edit by hand in Solid?
Yes. Every ad stays editable by text or on a multi-track timeline.
Can I edit what the Solid Agent makes?
Yes, every step. The Solid Agent does the work in a chat, but nothing is hardcoded: you can change the concept, rewrite the script, swap the voice, replace scenes and fine-tune the final cut in the video editor, by text or on the timeline.
Keep reading
Related pages
Solid is the AI creative engine for brands and their agencies. Its agent turns a brand’s own footage, creators and best ads into finished video ads for Meta, TikTok and YouTube, and generates only the shots that are missing.
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See the difference with your own footage
See what Solid makes from your own footage. Tell us about your team and we’ll set you up.