Best video review and approval tools

Review tools collect feedback. The best ones also work it into every version of the ad.

Quick answer

The best video review and approval tool for video ads in 2026 is Solid: comments pinned to the frame, approval statuses and guest links without an account, right where the ads are made, so the Solid Agent works feedback into every version. Frame.io is the pick for reviewing films made in Premiere Pro or Final Cut Pro, Filestage and Ziflow for approval workflows across many file types, and Wipster for simple video review on a small budget.

At a glance

The 5 best video review and approval tools compared

ToolBest forPrice rangeNext step
1Solid#1 pickReview and approval where the ads are made€299 to customRequest access
2Frame.ioReview of videos made in other tools$0 to $25 per member a monthSolid vs Frame.io
3FilestageProofing and approval workflows across file types€0 to €329 a month, Enterprise customSolid vs Filestage
4ZiflowOnline proofing with multi-stage approval workflows$0 to $329 a month (annual), Enterprise customSolid vs Ziflow
5WipsterSimple video review for marketing teams and clients$9.95 a month to $19.95 per user, Enterprise customSolid vs Wipster

Prices from each provider’s pricing page, verified 28 October 2026. *Not published by the provider; third-party reports.

One tool instead of five

Most teams run their video ads on five tools. Solid is one.

Storage, editing, voice, review and translation usually live in separate tools, with a download and an upload between each. In Solid they share one library, one Brand Hub and one agent.

The usual stack

  • Footage storageDrive, Dropbox or a DAM
  • EditingPremiere Pro, CapCut or a freelancer
  • Voice and generationElevenLabs and video models
  • Review and approvalFrame.io, email or Slack
  • TranslationTranslators and re-edits per market

Smart Library, Brand Hub, Solid Agent, AI Video Generator, Video Editor, Review and Export

  • No downloads and uploads between tools
  • One brand memory for every step
  • Feedback goes straight back to the agent
  • One price, one login, EU hosting

AI-native, never hardcoded

The Solid Agent does the work. You can change every step.

Solid is a fully AI-native creative engine: the Solid Agent runs the whole production in a chat. Nothing is locked. Open any step and adjust it by hand, down to the frame in the video editor.

Concept

The Solid Agent

Proposes concepts for your brief and recommends one.

You can change

Pick one, combine them or write your own.

Script

The Solid Agent

Writes the script, hooks and CTA in your brand tone.

You can change

Edit every line, hook and call to action.

Voice

The Solid Agent

Voices the script with your brand voice or an AI voice.

You can change

Swap the voice, change the pacing or use your own recording.

Scenes and cut

The Solid Agent

Picks your best takes and cuts them in order.

You can change

Swap clips and trim by text or on the multi-track timeline.

Captions and formats

The Solid Agent

Styles captions and exports every format and language.

You can change

Restyle, move and fine-tune everything before export.

See the Video Editor · See the Solid Agent

How we ranked them

What we looked at

Comments on the frame

Pinned to the exact moment, with mentions.

Guest review

Can clients review without an account?

Approval statuses

Clear states for every version.

After the feedback

Does someone re-edit elsewhere, or is it fixed in the same tool?

Production in the same place

Editing, versions and translation next to review.

Price

Per member, per plan or included?

The ranking

The best video review and approval tools, in detail

  1. 1

    Solid

    Review and approval where the ads are made

    • Comments pinned to the frame and approval statuses
    • Guest review links, no account needed
    • The Solid Agent works feedback into every version
    • Export every format and language after approval
    €299 to customRequest access
  2. 2

    Frame.io

    Review of videos made in other tools

    • Industry standard for video review
    • Frame-accurate comments and version stacking
    • Premiere Pro and Final Cut Pro integration
    • Camera to Cloud
    $0 to $25 per member a monthframe.io ↗Read Solid vs Frame.io →
  3. 3

    Filestage

    Proofing and approval workflows across file types

    • Proofing across video, images and documents
    • Reviewer groups and approval decisions
    • Version compare and review reports
    • Adobe, Slack and Teams integrations
    €0 to €329 a month, Enterprise customfilestage.io ↗Read Solid vs Filestage →
  4. 4

    Ziflow

    Online proofing with multi-stage approval workflows

    • Multi-stage approval workflows
    • Frame-accurate comments and version compare
    • Unlimited guest reviewers
    • Project tool integrations
    $0 to $329 a month (annual), Enterprise customziflow.com ↗Read Solid vs Ziflow →
  5. 5

    Wipster

    Simple video review for marketing teams and clients

    • Simple, low-cost video review
    • Clients comment without signing up
    • Premiere Pro and After Effects integrations
    • Unlimited reviewers
    $9.95 a month to $19.95 per user, Enterprise customwipster.io ↗Read Solid vs Wipster →

Which one should you choose?

The right tool for your situation

You review video ads and want feedback fixed fast

Our pickSolid

Review and approval where the ads are made

You review films made in Premiere Pro

Our pickFrame.io

Review of videos made in other tools

You approve many file types with reviewer groups

Our pickFilestage

Proofing and approval workflows across file types

You need multi-stage proofing for a large creative team

Our pickZiflow

Online proofing with multi-stage approval workflows

You want simple, low-cost video review for clients

Our pickWipster

Simple video review for marketing teams and clients

FAQs

Frequently asked questions

Anything else? We’re happy to walk you through Solid with your own footage.

Book a demo

Can I edit what the Solid Agent makes?

Yes, every step. The Solid Agent does the work in a chat, but nothing is hardcoded: you can change the concept, rewrite the script, swap the voice, replace scenes and fine-tune the final cut in the video editor, by text or on the timeline.

What is the best video review tool for ads?

Solid, because review sits where the ads are made: comments on the frame, approvals and guest links, and the Solid Agent works the feedback into every version.

Can clients review without an account?

Yes, in Solid, Frame.io, Filestage, Ziflow and Wipster clients can review through share links without signing up.

Is Solid a Frame.io alternative?

For video ads, yes. Solid has review built in and also makes the ads, so you do not need a separate review tool.

Do I need a separate review tool with Solid?

No. Comments, approval statuses and guest review links are included on every plan.

Keep reading

Related pages

Solid is the AI creative engine for brands and their agencies. Its agent turns a brand’s own footage, creators and best ads into finished video ads for Meta, TikTok and YouTube, and generates only the shots that are missing.

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