Builds the whole ad, not a clip
Brief it once and the Solid Agent writes the concept, picks the takes, writes the script, adds the voice and assembles a finished, editable ad.
Solid vs Frame.io: which is better for video ads?
An honest, side-by-side comparison of Solid and Frame.io on features, pricing and fit.
Quick comparison
Solid vs Frame.io: If you produce video ads, Solid replaces Frame.io and the editing step before it. Frame.io is a strong review tool, but the ads still have to be made somewhere else. In Solid, the Solid Agent builds the ads from your footage, and your team and clients comment on the frame and approve in the same place, without a Solid account. Pick Frame.io for review of films and footage made in Premiere Pro or Final Cut Pro.
What is Solid?
Solid is the AI creative engine for brands and their agencies. Its agent turns a brand’s own footage, voice and best ads into finished video ads for Meta, TikTok and YouTube. Review is built in: comments on the frame, approval statuses and guest links, right where the ads are made, so feedback goes straight back to the Solid Agent. Every step stays editable: script, voice, scenes and the final cut.
What is Frame.io?
Frame.io, part of Adobe, is a video review and collaboration platform. Teams upload videos made elsewhere, share review links, leave frame-accurate comments, stack versions and approve. It integrates with Premiere Pro and Final Cut Pro and offers Camera to Cloud.
frame.io ↗How Solid works
Real footage first, generation built in
Solid is not only a generator. It cuts your real footage into ads and generates what is missing.
Real footage first
Solid edits the video you already have
- Every upload cut into scenes, described and transcribed
- The agent picks your best takes and cuts them in order
- Edit by text or on a multi-track timeline
- Your creators, products and voice, not synthetic stand-ins
Generation built in
And generates what is missing
- All major video models, including Veo and Seedance
- All major image models, including Nano Banana 2, FLUX and Seedream
- Your own scenes as references, so shots match
- AI voices and brand voice cloning
The Solid Agent
The AI ad agent that does the whole job
Other tools generate assets. The Solid Agent runs the production end to end, on your own footage and brand.
Works on your real footage
It searches every scene, transcript and person in your library and cuts your best takes in order. Generation only fills the gaps.
Knows your brand
It reads your Brand Hub, video guidelines and House Rules before every script, and remembers what you teach it.
Asks before it builds
It proposes concepts and recommends one, so you steer the idea before anything is rendered.
Edits by conversation
Rewrite a line, add hooks, swap a clip or restyle captions by typing. Every hook, body and CTA combination stays editable.
Closes the review loop
It summarizes reviewer comments, works the feedback in and translates approved ads for every market in one request.
AI-native, never hardcoded
The Solid Agent does the work. You can change every step.
Solid is a fully AI-native creative engine: the Solid Agent runs the whole production in a chat. Nothing is locked. Open any step and adjust it by hand, down to the frame in the video editor.
Concept
The Solid Agent
Proposes concepts for your brief and recommends one.
You can change
Pick one, combine them or write your own.
Script
The Solid Agent
Writes the script, hooks and CTA in your brand tone.
You can change
Edit every line, hook and call to action.
Voice
The Solid Agent
Voices the script with your brand voice or an AI voice.
You can change
Swap the voice, change the pacing or use your own recording.
Scenes and cut
The Solid Agent
Picks your best takes and cuts them in order.
You can change
Swap clips and trim by text or on the multi-track timeline.
Captions and formats
The Solid Agent
Styles captions and exports every format and language.
You can change
Restyle, move and fine-tune everything before export.
Key differences
What sets Solid and Frame.io apart
- Job to be done
- SolidMake, review and ship ads in one place
- Frame.ioReview videos made in other tools
- After feedback
- SolidThe Solid Agent works comments into every version
- Frame.ioAn editor reworks the video in another tool
- Guest review
- SolidClient links without an account
- Frame.ioShare links without an account
- Production
- SolidAgent, editor, generation and translation built in
- Frame.ioNo editing or generation
- Buying
- SolidSelf-serve by card via Stripe, from €299 a month
- Frame.ioFree plan, Pro from $15 per member a month
Feature by feature
Solid vs Frame.io, side by side
| Feature | Frame.io | |
|---|---|---|
| Real footage, cut by AI | ||
| Ads cut from your own footage | YesScene detection, A-roll and B-roll sorting, the agent cuts your takes in order | NoReview only, no editing |
| Generation, built in | ||
| AI agent that builds the whole ad | YesSolid Agent: concept, scenes, script, voice and edit | No |
| Brand | ||
| Brand guidelines the AI follows | YesBrand Hub, drafted from your website, plus video guidelines and House Rules | No |
| Workspace per brand or client | YesMultiple workspaces under one billing account | PartialMultiple workspaces on Enterprise |
| Review and export | ||
| Real-time collaboration and comments on the frame | YesLive project, comments pinned to the moment, @mentions, approval statuses | YesFrame-accurate comments, version stacking |
| Client review links without an account | YesGuest links, reviewers can never edit | YesShare links, no sign-up needed |
| Auto captions and platform safe zones | YesCaption presets, TikTok, Instagram and YouTube safe zones | PartialTranscription and captions |
| Integrations and trust | ||
| EU hosting, GDPR DPA and SSO | YesGerman company, EU hosting, SSO on Enterprise | PartialSSO on Enterprise |
| Buying | ||
| Self-serve checkout by card | YesPay by card through Stripe, invoice on Enterprise | Yes |
Based on publicly available information. “Not documented” means we could not find it in Frame.io’s public material.
Honest assessment
Where each tool excels, and where it falls short
Where Solid excels
- Ads are made and reviewed in the same place
- The Solid Agent works feedback into every version
- Brand Hub keeps every ad on brand
- Translation for every market after approval
- Client review links without an account
- All major video and image models built in
Where Frame.io excels
- Industry standard for video review
- Frame-accurate comments and version stacking
- Premiere Pro and Final Cut Pro integration
- Camera to Cloud
- Low price per member
Where Solid falls short
- Not a general review tool for any kind of video
- No Camera to Cloud
Where Frame.io falls short
- Does not make or edit ads
- Every round of feedback needs an editor in another tool
- No brand rules or ad variants
- Multiple workspaces only on Enterprise
Pricing
Solid vs Frame.io pricing
Solid
Self-serve plans by brands and ads per month, pay by card through Stripe.
- Starter
- €299 / month
- 1 brand, about 15 ads a month
- Grow
- €999 / month
- Up to 3 brands, about 75 ads a month
- Scale
- €1,999 / month
- Up to 10 brands, about 150 ads a month
- Enterprise
- Custom
- 250 to 1,000+ ads a month
Frame.io
Per-member subscriptions with storage.
- Free
- $0
- Up to 2 members, 2 GB
- Pro
- $15 / member / month
- Up to 5 members, 2 TB
- Team
- $25 / member / month
- Up to 15 members, 3 TB
- Enterprise
- Custom
- SSO, multiple workspaces
Prices from Frame.io’s pricing page, plus tax; annual billing saves 13%.
Sources: Frame.io pricing. Prices verified 28 October 2026; always check current prices with each provider.
The verdict
Choose Solid or Frame.io?
Choose Solid if
- You review video ads, not films
- You want feedback to turn into new versions automatically
- Clients approve ads for several brands
- You want production and review in one tool
- Ads go to several markets and languages
Choose Frame.io if
- You review films and footage from Premiere Pro or Final Cut Pro
- You need Camera to Cloud on set
- You review all kinds of video, not only ads
- Your editors already work in Adobe
Bottom line: Frame.io is where finished videos get reviewed. Solid is where ads get made, reviewed and approved, so feedback goes straight back to the Solid Agent instead of into another editing round.
FAQs
Solid vs Frame.io: common questions
Anything else? We’re happy to walk you through Solid with your own footage.
Book a demoIs Solid a Frame.io alternative for ads?
Yes. Solid has review built in: comments pinned to the frame, approval statuses and guest links without an account, right where the ads are made.
Can clients review in Solid without an account?
Yes. Guest review links let clients watch, comment on the frame and approve. Reviewers can never edit.
What happens after feedback in Solid?
The Solid Agent summarizes the comments and works the feedback into every version, so there is no extra editing round in another tool.
How does Frame.io pricing compare to Solid?
Frame.io has a free plan and Pro from $15 per member a month, for review only. Solid starts at €299 a month for one brand and about 15 finished ads, with production and review included.
Can I edit what the Solid Agent makes?
Yes, every step. The Solid Agent does the work in a chat, but nothing is hardcoded: you can change the concept, rewrite the script, swap the voice, replace scenes and fine-tune the final cut in the video editor, by text or on the timeline.
Keep reading
Related pages
Solid is the AI creative engine for brands and their agencies. Its agent turns a brand’s own footage, creators and best ads into finished video ads for Meta, TikTok and YouTube, and generates only the shots that are missing.
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See the difference with your own footage
See what Solid makes from your own footage. Tell us about your team and we’ll set you up.