Builds the whole ad, not a clip
Brief it once and the Solid Agent writes the concept, picks the takes, writes the script, adds the voice and assembles a finished, editable ad.
Solid vs Ziflow: which is better for video ads?
An honest, side-by-side comparison of Solid and Ziflow on features, pricing and fit.
Quick comparison
Solid vs Ziflow: If you produce video ads, Solid replaces Ziflow and the editing step before it. Ziflow is a strong proofing platform with structured approval stages, but the ads are made in other tools. In Solid, the Solid Agent builds the ads, reviewers comment on the frame, and the agent works the feedback into every version. Pick Ziflow for multi-stage proofing across a large creative organization.
What is Solid?
Solid is the AI creative engine for brands and their agencies. Its agent turns a brand’s own footage, voice and best ads into finished video ads for Meta, TikTok and YouTube. Review is built in: comments on the frame, approval statuses and guest links, right where the ads are made, so feedback goes straight back to the Solid Agent. Every step stays editable: script, voice, scenes and the final cut.
What is Ziflow?
Ziflow is an online proofing platform for creative teams. It offers frame-accurate comments on video, sequential and parallel approval stages, unlimited guest reviewers, side-by-side and overlay version compare, and integrations with Asana, monday.com, Dropbox, Google Drive, Slack and Microsoft Teams.
ziflow.com ↗How Solid works
Real footage first, generation built in
Solid is not only a generator. It cuts your real footage into ads and generates what is missing.
Real footage first
Solid edits the video you already have
- Every upload cut into scenes, described and transcribed
- The agent picks your best takes and cuts them in order
- Edit by text or on a multi-track timeline
- Your creators, products and voice, not synthetic stand-ins
Generation built in
And generates what is missing
- All major video models, including Veo and Seedance
- All major image models, including Nano Banana 2, FLUX and Seedream
- Your own scenes as references, so shots match
- AI voices and brand voice cloning
The Solid Agent
The AI ad agent that does the whole job
Other tools generate assets. The Solid Agent runs the production end to end, on your own footage and brand.
Works on your real footage
It searches every scene, transcript and person in your library and cuts your best takes in order. Generation only fills the gaps.
Knows your brand
It reads your Brand Hub, video guidelines and House Rules before every script, and remembers what you teach it.
Asks before it builds
It proposes concepts and recommends one, so you steer the idea before anything is rendered.
Edits by conversation
Rewrite a line, add hooks, swap a clip or restyle captions by typing. Every hook, body and CTA combination stays editable.
Closes the review loop
It summarizes reviewer comments, works the feedback in and translates approved ads for every market in one request.
AI-native, never hardcoded
The Solid Agent does the work. You can change every step.
Solid is a fully AI-native creative engine: the Solid Agent runs the whole production in a chat. Nothing is locked. Open any step and adjust it by hand, down to the frame in the video editor.
Concept
The Solid Agent
Proposes concepts for your brief and recommends one.
You can change
Pick one, combine them or write your own.
Script
The Solid Agent
Writes the script, hooks and CTA in your brand tone.
You can change
Edit every line, hook and call to action.
Voice
The Solid Agent
Voices the script with your brand voice or an AI voice.
You can change
Swap the voice, change the pacing or use your own recording.
Scenes and cut
The Solid Agent
Picks your best takes and cuts them in order.
You can change
Swap clips and trim by text or on the multi-track timeline.
Captions and formats
The Solid Agent
Styles captions and exports every format and language.
You can change
Restyle, move and fine-tune everything before export.
Key differences
What sets Solid and Ziflow apart
- Job to be done
- SolidMake, review and ship ads in one place
- ZiflowProof and approve creative made elsewhere
- Workflow
- SolidApproval statuses per version
- ZiflowSequential and parallel approval stages
- After feedback
- SolidThe Solid Agent works comments into every version
- ZiflowSomeone reworks the file in another tool
- Guest review
- SolidClient links without an account
- ZiflowUnlimited guest reviewers
- Buying
- SolidSelf-serve by card via Stripe, from €299 a month
- ZiflowFree plan, $199 to $329 a month (annual)
Feature by feature
Solid vs Ziflow, side by side
| Feature | Ziflow | |
|---|---|---|
| Real footage, cut by AI | ||
| Ads cut from your own footage | YesScene detection, A-roll and B-roll sorting, the agent cuts your takes in order | NoProofing only |
| Generation, built in | ||
| AI agent that builds the whole ad | YesSolid Agent: concept, scenes, script, voice and edit | No |
| Brand | ||
| Brand guidelines the AI follows | YesBrand Hub, drafted from your website, plus video guidelines and House Rules | Not documented |
| Review and export | ||
| Real-time collaboration and comments on the frame | YesLive project, comments pinned to the moment, @mentions, approval statuses | YesFrame-accurate comments |
| Client review links without an account | YesGuest links, reviewers can never edit | YesUnlimited guest reviewers |
| Integrations and trust | ||
| EU hosting, GDPR DPA and SSO | YesGerman company, EU hosting, SSO on Enterprise | Not documented |
| Buying | ||
| Self-serve checkout by card | YesPay by card through Stripe, invoice on Enterprise | Yes |
Based on publicly available information. “Not documented” means we could not find it in Ziflow’s public material.
Honest assessment
Where each tool excels, and where it falls short
Where Solid excels
- Review and approval where the ads are made
- The Solid Agent works feedback into every version
- Guest review links on every ad
- Export every format and language after approval
- Ad production built in
Where Ziflow excels
- Multi-stage approval workflows
- Frame-accurate comments and version compare
- Unlimited guest reviewers
- Project tool integrations
- Free plan
Where Solid falls short
- No multi-stage approval workflows across teams
- Not a proofing tool for print and documents
Where Ziflow falls short
- Does not make or edit ads
- Every round of feedback needs an editor elsewhere
- No brand rules or ad variants
Pricing
Solid vs Ziflow pricing
Solid
Self-serve plans by brands and ads per month, pay by card through Stripe.
- Starter
- €299 / month
- 1 brand, about 15 ads a month
- Grow
- €999 / month
- Up to 3 brands, about 75 ads a month
- Scale
- €1,999 / month
- Up to 10 brands, about 150 ads a month
- Enterprise
- Custom
- 250 to 1,000+ ads a month
Ziflow
Free plan, then annual plans; Enterprise on request.
- Free
- $0
- 2 users, 2 GB
- Standard
- $199 / month
- Annual; 15 users, 1 TB
- Pro
- $329 / month
- Annual; 20 users, 2 TB, integrations
- Enterprise
- Contact sales
- Unlimited stages
Annual prices from Ziflow’s pricing page.
Sources: Ziflow pricing. Prices verified 28 October 2026; always check current prices with each provider.
The verdict
Choose Solid or Ziflow?
Choose Solid if
- You review video ads
- You want feedback to turn into new versions automatically
- Clients approve ads for several brands
- You want production and review in one tool
Choose Ziflow if
- You need multi-stage approvals across a large team
- You proof print, documents and video
- Your creative is made in other tools
Bottom line: Ziflow runs structured approvals for creative made elsewhere. Solid makes the video ads and closes the feedback loop in the same place.
FAQs
Solid vs Ziflow: common questions
Anything else? We’re happy to walk you through Solid with your own footage.
Book a demoIs Solid a Ziflow alternative for video ads?
Yes. Solid has review and approval built in, and the Solid Agent works feedback into every version.
How does Ziflow pricing compare to Solid?
Ziflow has a free plan and annual plans from $199 a month for proofing. Solid starts at €299 a month with production and review included.
Can I edit what the Solid Agent makes?
Yes, every step. The Solid Agent does the work in a chat, but nothing is hardcoded: you can change the concept, rewrite the script, swap the voice, replace scenes and fine-tune the final cut in the video editor, by text or on the timeline.
Keep reading
Related pages
Solid is the AI creative engine for brands and their agencies. Its agent turns a brand’s own footage, creators and best ads into finished video ads for Meta, TikTok and YouTube, and generates only the shots that are missing.
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See the difference with your own footage
See what Solid makes from your own footage. Tell us about your team and we’ll set you up.