Scale ad output without new headcount, while the Brand Hub and approvals keep every ad on brand.
Sound familiar?
What CMOs and marketing leads tell us in our calls, and how Solid solves each one.
Today
Every new market, channel and test round asks for more editors, more freelancers or a bigger agency retainer.
With Solid
The footage you already own becomes that volume. Teams aim for two to three times the output with the same people.
Today
A new tool gets invited to the whole team, gets tested for a week, then quietly dies.
With Solid
Start with one owner and one use case on your real footage. Add seats once the first ads ship.
Today
More people making more ads means more chances for wrong fonts, wrong claims and off-brand edits.
With Solid
Brand rules live in the Brand Hub, not in people. Every version can require approval on the frame before export.
Today
Production spend grows, but nobody can say what one usable ad costs.
With Solid
Fixed plans by brand and ad volume, so the cost per finished ad is clear from day one.
In their words
Often it is simply a resource problem, or a process problem.
How Solid helps
Solid adds production capacity without headcount: the footage you own becomes the volume you need.
Plans and pricingHow do we get assets for international markets quickly and efficiently, without several rounds of loops?
How Solid helps
Approved ads are translated for every market from the same footage: voice, captions and on-screen text.
International expansionIt would really give us more freedom to quickly produce performance marketing assets.
How Solid helps
Marketers produce performance assets themselves, with brand rules and approvals built in.
Solid for brandsFrom our customer and prospect calls. Names withheld.
Where your time goes
| Task | Today | |
|---|---|---|
| Adding a new market | A new production round | Translation of approved ads |
| Scaling ad volume | New hires or a bigger retainer | Same team, more output |
| Deciding on a tool | Months of evaluation | A two-week trial on your own footage |
| Brand checks | Manual reviews | Brand Hub plus approvals |
Typical timings from our customer conversations and Solid demos. Results depend on your footage and brief.
If you are switching
Why CMOs and marketing leads move to Solid from agency retainers, hiring more editors, a stack of point tools and more, what they gain, and how to switch.
Why teams switch
Retainers grow with every market and channel, the footage and the know-how stay with the agency, and iteration speed depends on someone else’s capacity.
How to switch
Start with one market or product line in Solid and compare cost and speed per ad after two weeks.
What you gain with Solid
Why teams switch
Hiring editors scales cost in a straight line and takes months, and much of their time goes into versions, formats and translations rather than craft.
How to switch
Give your current editor Solid for one sprint and measure output before the next hire.
What you gain with Solid
Why teams switch
Drive for storage, an editor, a voice tool, a review tool and a translation tool: every handoff costs time, and nobody sees the full picture of what was made and approved.
How to switch
List the tools in your current ad workflow and map each step to Solid in the trial kickoff.
What you gain with Solid
Why teams switch
AI avatar tools produce presenter videos quickly, but performance ads with synthetic people rarely build a brand, and the footage your team already owns stays unused.
How to switch
Keep avatars for internal or training videos and run paid social ads on Solid.
What you gain with Solid
How you use Solid
One power user, often a performance marketer, owns the first two weeks.
Raw footage and creator content with usage rights, plus the Brand Hub.
Output and quality criteria before the trial starts.
Approve on the frame; decide on rollout with real results.
Seats for strategy, editing and approvals; SSO on Enterprise.
What you get
Click any card to see how it works.
More ads, markets and tests without hiring more editors.
The Brand Hub is applied to every ad, by every team member.
Comments on the frame and approval statuses for every version.
Translate approved ads for every market from the same footage.
EU hosting, a DPA and no training on your footage.
Creator seats on every plan, SSO on Enterprise.
How Solid rolls out
The most successful teams split the work like this. Start with one person and add the others as you grow.
Step 1
Brand rulesCreative lead or strategistSets the Brand Hub, video guidelines and House Rules once.
Step 2
FootageCreators and shootsRaw footage and past ads go into the Asset Library, tagged automatically.
Step 3
Drafts and variantsMarketer or generalistBriefs the Solid Agent in a chat and gets finished, editable ads.
Step 4
FinishingVideo editor, optionalFine-tunes on the timeline where it matters.
Step 5You
ApprovalLead or clientComments on the frame and approves, without a Solid account if needed.
By role
Customer stories
In our first four weeks with Solid, our UK team produced 40 ads with one dedicated video editor. We would never have been able to achieve those results without the platform.
Sarah Ward-LeggatBrand Creative Projects Lead, Butternut BoxBefore Solid, we made about five videos a week. Today, including translations, we’re at around 100 a week.
Jara BöhmPerformance Marketing Manager, TEVEOFAQs
Anything else? We’re happy to walk you through Solid with your own footage.
Book a demoStart with one owner and one or two briefs on real footage. Once the first ads ship, add seats for strategy, editing and approvals.
Brand rules live in the Brand Hub and every version can require approval on the frame before export.
Plans start at €299 a month for one brand and about 15 finished ads, self-serve by card. See pricing for Grow, Scale and Enterprise.
Run a two-week trial on your own footage with a named owner and clear criteria for output and quality.
Yes. EU hosting, GDPR, a DPA with every customer and no training on your footage.
Solid exports ads for Meta, TikTok and YouTube, in every format each placement needs.
Keep reading
Solid is the AI creative engine for brands and their agencies. Its agent turns a brand’s own footage, creators and best ads into finished video ads for Meta, TikTok and YouTube, and generates only the shots that are missing.
Request access
See what Solid makes from your own footage. Tell us about your team and we’ll set you up.
