Finished video ads without editing skills: describe the ad, and the Solid Agent builds it on brand.
Sound familiar?
What marketers without an editor tell us in our calls, and how Solid solves each one.
Today
You run paid social, brief creators, edit in CapCut and report the numbers. One or two new videos per market per week is already too much.
With Solid
Describe the ad in the chat and the Solid Agent builds it from your footage. Your time goes into the ideas, not the timeline.
Today
Every freelancer needs onboarding into your brand, every round needs feedback, every small change needs a new request.
With Solid
The Brand Hub holds your fonts, colors, claims and tone, so every ad starts on brand and small changes take minutes.
Today
A new address, a new language, a local event: each change waits for someone who can edit.
With Solid
Change the text, the language or the end card yourself, in plain words or directly in the editor.
Today
Professional editors feel like a cockpit. You want something closer to a simple design tool, for video.
With Solid
Solid starts with a chat. Upload footage, pick a concept and refine. The editor is there when you want it, never required.
In their words
I am not only taking care of the performance side. Asset creation, video creation, UGC creation, I take it all.
How Solid helps
The Solid Agent takes the production off your plate: describe the ad and get a finished, on-brand draft.
The Solid AgentWe have CapCut Pro, but it takes me so much time.
How Solid helps
What takes hours in CapCut becomes a request in the chat, with variants and formats included.
Solid vs CapCutI am not a video editor, but I have some basic skills.
How Solid helps
Basic skills are enough. The chat does the editing, and the editor is there when you want to fine-tune.
Video EditorFrom our customer and prospect calls. Names withheld.
Where your time goes
| Task | Today | |
|---|---|---|
| A first ad from your footage | Days with a freelancer | Minutes, in the chat |
| A text or offer change | A new request and a new export | A one-line request |
| A version for a new market | A new edit | Translation on the same footage |
| Getting approval | Email threads | Comments on the frame |
Typical timings from our customer conversations and Solid demos. Results depend on your footage and brief.
If you are switching
Why marketers without an editor move to Solid from CapCut, Canva, freelancers or agencies and more, what they gain, and how to switch.
Why teams switch
CapCut Pro helps, but it still takes hours you do not have, every week, for every market. You end up spending less on ads because there are not enough new ones.
How to switch
Upload the creator videos you already have and ask for your first ad in plain words.
What you gain with Solid
Why teams switch
Canva is great for statics and simple templates. Its video templates do not use your real footage or your best ads, and every new format or market is another manual edit.
How to switch
Keep Canva for statics, and move video ads to Solid starting with your best creator clip.
What you gain with Solid
Why teams switch
Freelancers and agencies need onboarding, briefs and feedback rounds, and every small change, such as a new address, language or offer, is another request and another wait.
How to switch
Ask for raw files with your next delivery and make the small changes yourself.
What you gain with Solid
Why teams switch
Descript is easy for talking videos, but ads need B-roll, hooks, CTAs and many formats, which you still assemble one project at a time.
How to switch
Bring the recording and the product shots into Solid and ask for three hook variants.
What you gain with Solid
Why teams switch
Kapwing is a friendly browser editor with subtitles and templates. You still edit each ad yourself, and there is no agent that writes, voices and assembles it for you.
How to switch
Upload your footage and let the Solid Agent build the first draft you would have edited by hand.
What you gain with Solid
How you use Solid
Creator videos, product shots and past ads go into the Asset Library.
The Brand Hub is drafted from your website; check fonts, colors and claims.
Describe it in the chat. The agent proposes concepts and builds the one you pick.
Ask for a shorter hook, a new CTA or another format.
Your lead comments on the frame and approves.
What you get
Click any card to see how it works.
Describe the ad and the Solid Agent builds it.
Fonts, colors, claims and end cards applied automatically.
Every upload is cut into scenes, described and transcribed.
Leads comment on the frame and approve before anything goes live.
Export 9:16, 4:5, 1:1 and 16:9 with safe zones.
Generate B-roll for gaps with the AI Video Generator.
How Solid rolls out
The most successful teams split the work like this. Start with one person and add the others as you grow.
Step 1
Brand rulesCreative lead or strategistSets the Brand Hub, video guidelines and House Rules once.
Step 2
FootageCreators and shootsRaw footage and past ads go into the Asset Library, tagged automatically.
Step 3You
Drafts and variantsMarketer or generalistBriefs the Solid Agent in a chat and gets finished, editable ads.
Step 4
FinishingVideo editor, optionalFine-tunes on the timeline where it matters.
Step 5
ApprovalLead or clientComments on the frame and approves, without a Solid account if needed.
By role
FAQs
Anything else? We’re happy to walk you through Solid with your own footage.
Book a demoYes. Solid is built around a chat, and the Brand Hub keeps every ad on brand. Teams with only basic CapCut knowledge produce ads at volume.
Most teams make their first ad on day one, and have Meta-ready exports from their own footage within the first one or two weeks.
Tell the agent what to change, or edit it yourself by text or on the timeline.
Raw footage or creator content you have the rights to use. Finished ads with burned-in captions are much harder to reuse.
Talk to us. For teams without capacity, we can help produce the first ads and hand over step by step.
Yes. The Brand Hub holds your colors, fonts, tone of voice and claims, and the agent reads it before every ad.
Keep reading
Solid is the AI creative engine for brands and their agencies. Its agent turns a brand’s own footage, creators and best ads into finished video ads for Meta, TikTok and YouTube, and generates only the shots that are missing.
Request access
See what Solid makes from your own footage. Tell us about your team and we’ll set you up.